ECONOMIC VITALITY COMMITTEE AGENDA PACKET

2 Findings from these activities and recommendations for next steps in the project were presented. Chair Wilson opened public comment. There were no public comments. Chair Wilson closed public comment. The committee provided feedback on the information presented and asked clarifying questions about the region, retail categories and city permitting processes. No action was taken by the committee. 4. Receive Presentation on Proposed Downtown Pleasanton Property and Business Improvement District and Make Recommendation to the City Council Economic Development Manager Lisa Adamos introduced this item which has been a priority of the Pleasanton Downtown Association (PDA) to consider a restructure of the current Business Improvement District. A feasibility study was initiated by the City to explore a proposed Property and Business Improvement District (PBID). City staff has been working with Civitas Advisors on this project since August 2024. Kelly Rankin with Civitas Advisors attended the meeting via Zoom and provided an overview of the project and feasibility study results, noting that additional engagement with property owners is necessary to gain further support for a PBID formation. She also provided the formation steps which include the Management District Plan development, petition drive to obtain 50%+ in agreement as represented by assessment value, public hearings, and ballot mailing. Chair Wilson opened public comment. There were no public comments. Chair Wilson closed public comment. Feedback and statements were provided by EVC members on the value of a PBID for downtown or other parts of the city, transparency of potential services that could be funded, and potential recalibration of the PDA. Questions were raised about the types of services a PBID could provide to address challenges identified in the feasibility study, i.e., downtown parking. It was noted by a few EVC members that since the feasibility study revealed continued stakeholder outreach and education are needed to determine levels of support, particularly from stakeholders that have not been engaged, advancing to the next phase in the project is worthwhile. Phase 2 could be split into two segments; Phase 2A would allow the City, PDA, and stakeholders the opportunity for additional engagement and an evaluation of the support level, prior to moving to Phase 2B which would involve the formal formation activities. Chair Wilson made a motion to recommend the City Council consider advancing to a two- segmented Phase 2 of the proposed PBID formation. Phase 2A would be comprised of additional outreach and education to the property owners and a support level evaluation before considering advancement to Phase 2B which would consist of the final plan development and petition drive. The motion was seconded by Josh Chanin. The motion passed 7-1-0 with Reena Gupta voting no. 5. Selection of Chair and Vice Chair for 2025 Brian Wilson and Steve McCoy-Thompson were approved as Chair and Vice Chair, respectively on motion by Ken Benhamou and second by Gavin Shea by a vote of 7-0-0.