ENERGY AND ENVRIONMENT MEETING AGENDA PACKET

Climate and Sustainability Page 2 of 5 November 19, 2025 Communications The City has a constant flow of communications that need to be relayed to the community, and it is imperative to have oversight on that flow of information. If, for example, too much information is shared in one day, it would oversaturate the community and create a scenario where the community becomes disconnected from the news rather than engaged. Bolster Climate and Sustainability Communications The Communications Manager reviewed the Commission’s desire to have more focused and intentional climate and sustainability citywide communications and is supportive of the initiative. It was suggested that a climate and sustainability communications framework be prepared, which can serve as the basis for increased communications. The framework and content will be the responsibility of the Sustainability Specialist to prepare and maintain. It will be reviewed by the Communications Manager, who will ultimately be responsible for distributing the content appropriately in relation to other citywide content being disseminated. Bolstering climate and sustainability communications aligns with the ONE Pleasanton Strategic Plan (Investing in Our Environment) and the Climate Action Plan 2.0 (Action P16: Comprehensive Climate Awareness). Climate and Sustainability Communications Framework Staff has prepared a draft framework intended for the Commission's input. The framework identifies topic areas for each month, as well as some known events (not all event timing is known at this time) and programs. Programs are available to the community through several agencies, including the City, Ava, PG&E, BayRen, Bike East Bay, 511.org, and others. Based on the proposed framework, monthly citywide communications will be distributed related to climate and sustainability. The Communications Manager will determine the appropriate location (e.g., Newsletter, Instagram) and timing for communications based on other citywide communications. The framework can be a living document, in that, as events and initiatives kick off, the framework can be adjusted to include content related to those items. The City’s Newsletter has around 19,000 subscribers. The City’s Facebook page has around 1,600 followers and the City’s Instagram page has around 3,000 followers. The content can also be cross-referenced with the City’s sustainability webpage. Important to note, some climate and sustainability topic areas are already being included in the broader communications strategy. For example, water, waste and recycling, and Library and Recreation provide monthly content to the Communications Manager for distribution to the City. As such, these focus areas are not included in the proposed framework as they are already covered. The framework focuses largely on the climate and sustainability communications gaps- particularly around buildings, energy, transportation, and land use. Focus questions for the Commission: • Are there additional known events or seasonal information that should be identified in the framework, particularly pertaining to current communication gaps (buildings, energy, transportation, and land use)? • Are there missing topic areas that relate back to the City’s CAP 2.0 and are not already covered under the broader communications strategy? Further- are there specific