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Page 2 of 5 <br />website (www.ptowntrees.com); advertised two surveys (the first with over 600 respondents <br />and the second, which targeted the youth, received over 50 responses from residents under <br />the age of 18); held public outreach events; met with commissions; completed an inventory of <br />City-maintained trees; created a Tree Preservation Ordinance Ad Hoc Subcommittee; and on <br />December 17, 2024, the City Council adopted a new tree preservation ordinance. <br /> <br />The draft UFMP was presented to the Energy and Environment Commission (EEC) on January <br />15, 2025. The EEC supported the plan, highlighted the need for community awareness and <br />education regarding the importance of the urban forest and suggested that the City reach out <br />to residents on social media and also provide a tree planting rebate program similar to the <br />lawn conversion program. <br /> <br />DISCUSSION <br />The plan was developed within the context of the City’s overarching goals identified in the One <br />Pleasanton Strategic Plan. <br /> <br />Inventory updates, canopy cover analyses, public outreach, and ordinances are crucial <br />components of the UFMP. The inventory and canopy cover analysis are the primary tools used <br />to define our urban forest assets and serve as the baseline for financial and management <br />strategies and projections, claims against the City, as well as whether the strategies and <br />projections are realistic and attainable. The public outreach gauged the public support for the <br />urban forest, which is critical as the majority of the urban forest is made up of private property, <br />and the ordinance helps guide and enforce management strategies to ensure that the City <br />meets its goals. All these components combine to increase our urban forest's benefits and <br />ensure that the community and environment are prioritized. <br /> <br />The UFMP developed the vision, goals, and objectives for Pleasanton’s tree canopy over the <br />next 25-year period and provides a roadmap on how to manage our trees to sustain a healthy <br />urban forest that helps to address climate challenges while also meeting the challenges of an <br />aging city with an expanding population. The plan directly affects how Pleasanton residents, <br />the development community, and City staff interact with, protect, and manage trees. <br /> <br />The vision of the Urban Forest Master Plan is that Pleasanton’s urban forest is a well- <br />managed, vital resource providing social, economic, and environmental benefits that contribute <br />to the community’s quality of life, value, character and beauty. The plan is broken into three <br />components to address different audiences and concerns: <br /> <br />Part 1- The Urban Forest Master Plan <br />This section is meant for the public, based on the outreach process, and summarizes the <br />history of Pleasanton’s urban forest and its current state. It also identifies the guiding principles <br />for managing the urban forest and defines the key findings of the plan along with <br />implementation and monitoring strategies. <br /> <br />Guiding principles for our urban forest include: <br />1. Create a resilient community <br />2. Support a community that is invested in growing and preserving the urban forest <br />3. Fund and manage City trees to maximize public benefit <br />Page 9 of 27