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Page 6 of 16 <br />recently adopted 2023 Economic Development Strategic Plan (see link at <br />https://www.cityofpleasantonca.gov/assets/our-government/economic- <br />development/2023-economic-development-plan.pdf) includes goals around updating <br />rules and regulations to further streamline the process. These changes will require <br />significant staff time and financial resources, which unfortunately are not fully available at <br />this time. <br /> <br />3. Revenue Measure –½ Cent Sales Tax (Measure PP) <br />The City’s current sales tax rate is 10.25%, but only 1% comes to the City directly to <br />support services and programs. The remainder goes to the State, County, and other <br />taxing agencies such as BART. After extensive community engagement and a <br />comprehensive evaluation of other revenue options (hotel tax, property transfer tax, <br />general obligation bonds, utility users tax, assessment districts, etc.), in July 2024, the <br />City Council voted to place Measure PP: Pleasanton Essential Services Protection <br />Measure on the November 2024 ballot; the measure did not pass. If the measure had <br />been successful, the City would have raised approximately $10 million per year in <br />General Fund revenue, all of which would have stayed in Pleasanton and been locally <br />controlled (see the City Council Agenda Packet from July 16, 2024, at the link <br />https://pleasantonca.portal.civicclerk.com/event/139/files/agenda/469). <br /> <br />Prior Budget Update Presentation to City Council <br />On September 17, 2024, the City Council received an update on the state of the City’s <br />budget in preparation for the development of the next two-year budget (see the City Council <br />Agenda Packet from September 17, 2024, at the link <br />https://pleasantonca.portal.civicclerk.com/event/302/files/report/613). <br /> <br />This report expands upon and updates that report, with additional information to help the <br />new councilmembers and the public understand the City’s financial challenges and the <br />decisions that lie ahead. <br /> <br />DISCUSSION <br />Budget Overview <br />Budgets and Budget Process <br />A budget is a financial plan that projects revenues and expenditures for a set period of time. <br />The City’s budget reflects the following: <br />• The strategic goals and values of the City Council and community <br />• Community priorities <br />• Operational needs <br />• Long-range financial plan. <br />The guidelines and standards issued by the Government Finance Officers Association (GFOA) <br />and Governmental Accounting Standards Board (GASB) guide the development of the City’s <br />budget. <br />The City operates on a two-year budget cycle with each fiscal year beginning on July 1 and <br />ending on June 30. In the second year of a two-year budget cycle, the City starts developing <br />Page 8 of 109