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Page 5 of 16 <br />training budget is assigned to public safety to meet required training and certifications. <br />This budget also includes emergency operations training that ensures staff is prepared to <br />respond during emergencies. The remaining travel and training budget ensures that City <br />staff is trained and abreast of changing regulations and best practices to ensure <br />compliance and high-quality service delivery to the community, as the City has a strong <br />interest in maintaining a well-prepared and trained workforce. Pleasanton consistently <br />pays salaries at the middle of the range for comparable cities (not at the high end of the <br />range), and the City needs to be able to attract and retain high-quality employees to <br />meet the needs and expectations of City leadership and the community. <br /> <br />6. Developing a Contingency (Reduction) Menu for Service Reductions <br />In early 2024, staff presented a contingency menu to the City Council. The menu was <br />developed to evaluate spending reductions across the organization. While no decisions <br />were made, the menu provides an opportunity to see the kinds of reductions that will <br />need to be considered to achieve a balanced budget. The menu was developed to <br />include proposed reductions from every City department, leaving room for policy makers <br />(elected officials) to guide and direct priorities as reductions are made (see the City <br />Council Agenda Packet from May 21, 2024, at the link <br />https://pleasantonca.portal.civicclerk.com/event/214/files/agenda/338). <br /> <br />New Revenue Strategies and Sales Tax Measure PP <br />In addition to reductions, the City has taken proactive steps to explore new revenue options <br />heading into the next two-year budget, including: <br />1. Analyzing and Updating Fee Models (Development Impact Fees, User Fees, Credit Card <br />Fees) <br />The City studied potential adjustments to development impact fees (fees imposed on <br />new developments), user fees for City facilities and services, and credit card processing <br />fees. The City Council approved the revised fees in December (see the City Council <br />Agenda Packet from December 17, 2024, at the link <br />https://pleasantonca.portal.civicclerk.com/event/305/files/agenda/717). While <br />development impact fees, which are restricted revenue sources, are used to fund <br />housing and capital related projects that may indirectly reduce General Fund expenses, <br />they will not come close to addressing the structural fiscal deficit. <br /> <br />2. Economic Development and Growth <br />The City is continuing to support economic development efforts to bring new businesses <br />and jobs to Pleasanton and expand the city’s tax base. Highlights such as the new <br />Costco will bring much-needed new tax revenue; it should be noted that the revenue <br />from the store is already reflected in the long-term financial projection. However, the City <br />cannot rely on growth alone to solve the ongoing structural fiscal deficit. For example, <br />recent changes in the real estate market, including a notable slowing in office building <br />occupancy and development and the potential for commercial building property tax <br />reassessments, will be another setback for the City’s budget. Also, development <br />timelines can be lengthy and often unpredictable with environmental and procedural legal <br />challenges, as illustrated by the Costco opening and development delays. The City’s <br />Page 7 of 109