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Page 2 of 3 <br />of the BID on behalf of the City. The members of the PDA Executive Committee are the <br />proposed Advisory Board: <br /> <br />President – Scott Larson, Restaurant Owner <br />President Elect – Angel Moore, Associate Member <br />Treasurer – Cathy Denham, Retail Owner <br />Secretary – Jesse Takens, Retail Owner <br />Past President – Randy Brown, Associate Member <br /> <br />The second step is the submittal of an annual report and budget, and adoption of a resolution <br />of intention to set a time for a public hearing on the levy of the proposed assessment for <br />calendar year 2025. The final step of the process is to hold a public hearing and approve the <br />final report and adoption of a resolution levying the Downtown Pleasanton Business <br />Improvement District assessment for 2025. <br /> <br />The following is the proposed schedule of steps: <br />8/20/2024 Ratification and Appointment of 2024 Advisory Board <br />10/15/2024 Acceptance of the 2024 Annual Report and 2025 Budget and Adoption of <br />Resolution of Intent to Levy Assessment for 2025 and Set Public Hearing for <br />11/19/2024 <br />11/19/2024 Hold Public Hearing and Adoption of Resolution Levying the Pleasanton <br />Downtown Business Improvement District Assessment for 2025 <br /> <br />EQUITY AND SUSTAINABILITY <br />No outreach was conducted, as this item is a routine matter of City business. <br /> <br />OUTREACH <br />No outreach was conducted, as this item is a routine matter of City business. <br /> <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this action advances the Citywide strategic goal of Building a Community Where Everyone <br />Belongs by ensuring the vibrancy of Pleasanton’s downtown as prioritized in the City's Economic <br />Development Strategic Plan. <br /> <br />FISCAL IMPACT <br />The current agreement between the Downtown Pleasanton Business Improvement District and <br />the City requires the City to match the annual assessments paid by businesses in the BID. In <br />2024, the City match from the General Fund is estimated to be approximately $80,000. While <br />staff anticipates the 2025 annual assessments will similarly be around $80,000, the full amount <br />of the City's matching funds will be considered based on future financial constraints. The <br />current agreement expires on December 31, 2024; an updated agreement will be presented for <br />the City Council's consideration in early 2025 in alignment with the feasibility study results. <br /> <br />In addition to the direct City contribution, the City provides a significant amount in indirect <br />funding which includes staff time to administer the PDA assessments and contract, assistance <br />and support for events, as well as the cost to facilitate street closures, maintain downtown <br />planters, cleaning sidewalks, and garbage pickup. <br /> <br />Page 29 of 454