CITY COUNCIL REGULAR MEETING AGENDA PACKET

Page 1 of 3 Item #3 CITY COUNCIL AGENDA REPORT August 20, 2024 City Manager TITLE: APPROVE APPOINTMENT OF THE 2024 ADVISORY BOARD FOR THE DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT SUMMARY State law requires the City Council to annually appoint an advisory board to the Downtown Pleasanton Business Improvement District (BID) to prepare the annual budget and report for determining the annual assessments to be levied on the businesses within the BID. The budget, report and assessments are determined on a calendar year basis and the assessments are collected annually along with the City business license fees. The next collection period will be the 2025 calendar year. The Pleasanton Downtown Association (PDA) is the administrator of the BID on behalf of the City. At its July 16, 2024, board meeting, the PDA Board of Directors discussed and is recommending to the City Council the PDA Executive Committee serve as this year’s Advisory Board. RECOMMENDATION Approve appointment of the 2024 advisory board for the Downtown Pleasanton Business Improvement District to be composed of the PDA Executive Committee as follows: President – Scott Larson, Restaurant Owner President Elect – Angel Moore, Associate Member Treasurer – Cathy Denham, Retail Owner Secretary – Jesse Takens, Retail Owner Past President – Randy Brown, Associate Member BACKGROUND Chapter 3, Section 36530 of the Parking and Business Improvement Area Law of 1989 requires the City Council to appoint an advisory board to prepare the annual budget with a report describing the downtown improvement district's initiatives and activities and the related funding sources. The City is currently working with Civitas Advisors to complete a report and feasibility study for future revisions to the assessment methodology, particularly exploring a property-based business improvement district. Anticipated by the end of 2024, this report will provide the status of the feasibility study and outline any initial recommended changes to the assessment methodology. In the interim, the current assessment methodology and process will remain in place for 2025. DISCUSSION The City Council’s appointment of the Advisory Board is the first step in a three-step process for establishing and levying the annual assessments in the Downtown Pleasanton Business Improvement District (BID). The Pleasanton Downtown Association (PDA) is the administrator Page 28 of 454