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Rev. 112923F6 <br />City of Pleasanton – (Phase 2) 2024 Local Revenue Measure <br />Factual, Impartial Public Engagement Program <br />On the front end of a Possible November 2024 Local Revenue Measure <br /> BUDGET SCENARIOS <br /> <br />Stakeholder Communications Option A <br />Minimum <br />Option B <br />Adequate <br />Proven City Communications Channels <br />(email, text, social, etc.) City Funded City Funded <br />Direct Mail/Collateral <br />ALL voter households <br />47,014 Voters <br />22,097 Houses/Mailboxes <br />$85,000 <br /> <br />1. City Mgr. 2-way mailer <br />2. Report Back to Cmty. <br />3. Info Postcard <br />4. Palm Card (handouts) x2 <br />5. Fact Sheet <br /> <br />$112,000 <br /> <br />1. City Mgr. 2-way mailer <br />2. Report Back to Cmty. <br />3. Info Postcard <br />4. Info Postcard <br />5. Palm Card (handouts) x2 <br />6. Fact Sheet <br />Online Paid PSA Packages <br />Digital Display Banner & Video Online Ads <br />$26,000 <br />3 Rounds <br />$35,500 <br />3 Rounds <br />Video Production <br />For online ads <br />$12,000 <br />2 Rounds/Set <br />$15,000 <br />2 Rounds/Sets <br />Data <br />Voter file info & data merging $2,000 $2,000 <br />Voter Texting <br />(12,492 cell phones) $2,000 <br />1 Round $4,000 <br />2 Rounds <br />Voter E-mails <br />(22,565 emails) <br />$2,800 <br />2 E-mails <br />$2,800 <br />2 E-mails <br />Community Meetings/Events $1,000 $3,000 <br />Miscellaneous Expenses $3,200 $3,700 <br />PRE-ELECTORAL PROGRAM TOTAL = $134,000 $178,000 <br />CliffordMoss Project Mgmt. Fees - @ 7500/month x 9 <br />months + $500 misc. approved business expenses $68,000 $68,000 <br />FM3 (Spring 2024) Tracking Poll Research Fee <br />(400 completed interviews, 3 languages) $38,000 $38,000 <br />Grand Total $240,000 $284,000 <br /> <br />November 2023. These are CURRENT realistic budget scenarios.. All figures subject to change based on real-time conditions. <br />We don’t spend money frivolously. If we don’t use resources in one area, we may reallocate them to another. <br />DocuSign Envelope ID: 903F15AC-D87C-458E-B447-87BBCCD8464EDocuSign Envelope ID: 81FF908D-5E0B-4385-91A4-3EA1E09D600C