CIVIC ARTS COMMISSION AGENDA PACKET 030424

Page 8 of 10 Pleasanton Cultural Arts Council Requested Funds: $3,600 City Stories Tentative Votes: 5 for / 0 against Average Funding: $2,840 Staff Recommendation: $3,000 Program Description: Pleasanton’s Public Art embodies the values and stories of our city yet there is no current celebration focused on public art and how it expresses what it means to be an American small city with a rich heritage. In addition, various cultural groups seeking identification can be celebrated as they become a recognizable part of Pleasanton. Pleasanton Cultural Arts Council (PCAC) is seeking funding to engage in marketing and promoting local Pleasanton Public Art and assist organizations in celebrating various cultural events by providing arts activities related to the cultural groups. Staff Comments: The application and all documents were completed and submitted on time. With a request of $3,600 and an estimated 3,000 Pleasanton residents served, the cost per resident is $1. Pleasanton Cultural Arts Council has received the following funding over the past five years from the City of Pleasanton through the Community Grant Program: • 2018/19: $6,208 Treasurers of Japan: Sumie, Bonsai, Haiku • 2018/19: $2,817 PCAC Community and Opportunities Awareness • 2020/21: $5,981 Native Art: Past and Present Voices (extended to June 2022) • 2020/21: $3,582 Program Enhancement and Audience/Community Outreach (extended to June 2022) • 2021/22: $4,494 Marketing and Community Outreach In a Covid and Post-Covid World • 2021/22: $6,189 Rebuilding Community Through Art • 2023/24: $5,800 Marketing Support and Program Advertising. Pleasanton Cultural Arts Council Requested Funds: $5,700 Newsletter Creation and Associated Outreach Tentative Votes: 3 for / 2 against Average Funding: $3,922 Staff Recommendation: $3,000 Program Description: This project focuses on creating a quarterly newsletter, developed by PCAC in conjunction with professional assistance. The newsletter will be distributed via conventional mail, and social media, and be parsed so that excerpts can be used for targeted communications to specific demographic groups in the Pleasanton community, both individuals and other organizations. It will be used as a collaborative resource wherein we will include articles about other arts groups as well as cultural arts programs in our schools. The expectation is that the newsletter will help generate new members, new donors, and paid advertisers.