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Page 6 of 6 <br />Next Steps <br />Based on the City's budget projections, staff believes it advisable to further explore a revenue <br />measure. On receiving such feedback and direction from the City Council, staff and Clifford <br />Moss will develop and implement an active community engagement plan to seek input from <br />residents and key stakeholders to assess the viability of a sales tax measure for the November <br />2024 General Election. <br /> <br />EQUITY AND SUSTAINABILITY <br />As a full-service city, the City provides a wide range of services and programs to meet the <br />needs of all members of the community. Additional resources are necessary to sustain vital <br />City services and programs and support community infrastructure in future years. New <br />resources will enable the City to keep pace with the service needs expected by the community. <br /> <br />OUTREACH <br />After receiving feedback and direction from the City Council, staff will implement an active <br />engagement plan to seek input from the community. <br /> <br />STRATEGIC PLAN ALIGNMENT <br />Approval of this action advances the ONE Pleasanton strategic plan goal of Funding Our Future by focusing <br />on developing a long-term strategy for funding operations and maintenance needs to ensure reliability of <br />community-owned facilities and infrastructure and continuity of City services. <br /> <br />FISCAL IMPACT <br />This is an informational report only; there is no fiscal impact from receiving this report. <br />Consultant support will be required as the City engages the community in an extensive <br />conversation to determine feasibility. Should the City Council direct staff to move forward in <br />soliciting community input, an agreement indicating cost and scope of work will be presented <br />to the Council at a future meeting. The estimated costs for an extensive community <br />engagement is expected to range from $240,000 to $284,000. The costs include a second <br />public opinion poll in addition to community meetings and events, mass mailers, emails and <br />text messages, videos, and related engagement activities. <br /> <br />Prepared by: Submitted by: Approved by: <br /> <br /> <br />Susan Hsieh, Director of <br />Finance <br />Susan Hsieh, Director of Finance <br /> <br />Gerry Beaudin, City <br />Manager <br /> <br />Attachments: <br />1. List of Revenue Options <br /> <br />Page 222 of 371