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Page 5 of 6 <br /> <br />The polling results show that both the sales tax and hotel tax measures are viable, but the <br />General Obligation bond measure is not viable at this time. The sales tax measure may face <br />some challenges. Many voters do not perceive a need for additional funding for City services <br />or infrastructure. Therefore, more education and community outreach is necessary to help the <br />community understand the City’s funding needs. <br /> <br />The polling results also show that voters are positive about City services and City government. <br />Voters are most concerned with cost-of-living issues, drinking water quality, and freeway <br />traffic, but half are also concerned with local taxes. Voters are slightly more likely to see a <br />funding need for infrastructure than City services. Emergency services, police and fire are <br />voters’ top funding priorities. <br /> <br />The survey results suggest that the City needs to implement an active community engagement <br />plan to provide voters with a complete picture of the community’s needs and how potential <br />measures fit into the City’s longer-time financial planning. Retesting viability in the May-July <br />2024 timeframe is necessary to determine feasibility. <br /> <br />What solution is being considered? <br />The City has been evaluating various funding options to generate additional revenues to <br />support both City services and infrastructure with the least impact possible to Pleasanton <br />residents. Sales tax is not just paid by residents. It is also paid by businesses and visitors who <br />make purchases. Transaction and use tax/sales tax generated by the City will stay in Pleasanton to fund <br />essential City services and infrastructure improvements. A half-cent sales tax would generate the <br />level of revenue that is needed to balance the City’s General Fund budget in future years, <br />providing necessary resources to support City services and programs that are expected by <br />many of our seniors, children, and families. Revenue can also partly fund repair and <br />replacement costs. <br /> <br />If the community is in support of a half-cent sales tax measure for the November 2024 General <br />Election, it will require four votes from the City Council to place the measure on the ballot as <br />this support is important as the City and the community work together to identify resources to <br />maintain a high quality of life for all residents now and into the future. <br /> <br />How will the City involve the community in this effort? <br />The City will implement a proactive community engagement plan to share information and <br />receive feedback from the community, incorporating communication tools such as the City’s <br />website and social media platforms, articles in the City’s various newsletters, direct mailers, <br />and interactions with residents individually and/or in community groups. Consultant support will <br />also be utilized to facilitate some of the conversations. A comprehensive outreach plan will <br />ensure the City engages, informs, gathers, and listens to input from residents and stakeholders <br />on City needs and the proposed plan to meet those needs. <br /> <br />What happens if the City doesn’t pass a revenue measure? <br />Without significant revenue increases, it is likely that some City services and programs would <br />be reduced or discontinued over time. City infrastructure will continue to age and deteriorate <br />and become unusable for the community at some point. <br /> <br /> <br />Page 221 of 371