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financial oversight, personnel issues, budget, and insurance. Continuing to rebuild the PDA's <br /> operating bandwidth and financial reserves post-pandemic are on-going priorities for the <br /> Executive Committee. <br /> Promotion/Events & Marketing: The PDA's Marketing Committee currently includes <br /> several board members, and is engaged in the execution of PDA marketing/event objectives, <br /> plans, and activities to take full advantage of new opportunities post-pandemic. These include <br /> continuation of a robust social media plan, refreshment of the PDA website, growing our much- <br /> loved events and creating new events to engage our community's changing demographic and to <br /> bring new foot traffic to Downtown. <br /> Downtown Vitality& Design Review Committee:The PDA's Downtown Vitality and <br /> Design Review Committee currently includes numerous board members along with many PDA <br /> members and is engaged in ongoing conversations and programming focusing on Downtown's <br /> economic vitality and growth. Responsibilities such as sign and design approval, collaboration <br /> with City staff on planning and design issues, and beautification are ongoing. New initiatives <br /> include development of a PDA Retail Working Group, working with the Pleasanton chapter of <br /> Tri-Valley Restaurant Group, and development of new programs to benefit all PDA members, <br /> including our commercial businesses and businesses located on 2nd floor Main and our side <br /> streets.This committee also oversees our Downtown Beautification awards and our annual <br /> Walk-Along to identify any needed maintenance issues and to work closely with the <br /> responsible parties to ensure these issues are addressed in a timely manner. <br /> 2023 Review <br /> As we continue to adapt and adjust to the new normal post-Covid crisis, the PDA has spent the <br /> bulk of 2023 strengthening our programming, building strong relationships with local partners <br /> and stakeholders, engaging with our incredible members, and working to bring back pre- <br /> pandemic programs and events. We are, as always, extremely grateful for the support of the <br /> City of Pleasanton and the ongoing partnerships that strengthen our Downtown as a whole. <br /> 2023 required a large amount of organizational restoration. The impacts of the past few years <br /> were felt deep in the PDA and affected every facet of the organization, from our leadership, <br /> our finances, and our programming. We are so pleased with our continued progress to not only <br /> recover, but to rebuild in a manner that will better suit our membership and Downtown. With a <br /> staff of three including an Interim Executive Director, a full-time Events Manager, and a three- <br /> quarters time Office & Membership Manager, along with our incredibly dedicated Board of <br /> Directors, we have taken this time to evaluate what works, what makes sense and what best <br /> serves Downtown. <br /> Our PDA mission remains at the forefront of our efforts, to promote the economic vitality and <br /> hometown character of downtown Pleasanton. <br /> Despite the ongoing challenges and an unfortunate change of leadership, the PDA continues to <br /> stand up for the common goals and common interests of a very diverse membership of <br /> Downtown businesses. We continue to have a goal to be visible, reach out, reestablish <br />