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Fees and Other Non-Election Revenue Options <br /> In addition to evaluating the options presented above, City staff is conducting a review <br /> of the City's master fee schedule to identify additional and undercharged fees as well as <br /> reviewing current fee policies. The City has engaged consulting firm NBS to support this <br /> effort. A comprehensive citywide fee study, including a development impact fee study, <br /> will help to determine if fees/cost recovery levels need to be adjusted (e.g., recreation <br /> fees, traffic impact fees, and capital facilities fees). The results of these studies and <br /> recommendations will be presented to the City Council for consideration at a future <br /> date. <br /> Fees are used to fund respective services and programs and capital/maintenance <br /> projects such as youth and senior programs, the senior center, and parks. It should be <br /> noted that water and sewer utility rate studies will not be included in the citywide fee <br /> study, as these programs have different review cycles and proposed rate adjustments <br /> were recently presented to the City Council and the community. Best practice is to <br /> conduct a fee study every three to five years. <br /> Concurrently, City departments will analyze costs and service delivery models to ensure <br /> cost effective and innovative ways are used to provide services and reduce costs and <br /> achieve savings where applicable. As part of the revenue feasibility analysis, the City is <br /> taking a balanced approach to analyze both revenues and expenses to identify viable <br /> revenue options and potential cost savings. The City has been successful in obtaining <br /> grant funds to fund various community projects, and staff will continue to proactively <br /> pursue grant funds to support community priorities and initiatives. <br /> Next Steps <br /> Once receiving feedback and direction from the City Council on August 15, staff will <br /> develop a communication plan to share information and receive feedback from the <br /> community, including using communication tools such as the City's website and articles <br /> in the City's newsletters. A public opinion poll will be conducted to seek input from the <br /> community regarding Pleasanton's needs and identify potential revenue options. The <br /> goal is to collaborate with the City Council and the community to assess revenue <br /> measure feasibility, work together to build a secure financial future for Pleasanton, and <br /> maintain a high quality of life for all residents. <br /> Submitted by: proved by: <br /> Susan Hsieh erry Beaudin <br /> Director of Finance ity Manager <br /> Page 7 of 7 <br />