19 - Laserfiche WebLink

3.0 Local Growth Revenue Initiative Pleasanton has retail centers, employment centers, and hotels which contribute to the city's economic resilience. With increasing competition for retail and commercial development, there is a need for reinvestment and support of existing businesses, as well as opportunities to attract new spending through tourism and hospitality. This initiative consists of programs and strategies that promote local revenue growth by supporting retail tenants, encouraging local spending, and exploring new opportunities to market Pleasanton as a desirable place to shop, dine and play so the City can continue to provide high-quality public services and amenities. 4.0 Entrepreneurship and Innovation Outreach Program Entrepreneurship and innovation programming builds on the City's existing ecosystem. To continue to expand upon this foundation, the City should develop a sustained focus on networking and program development. This program will extend and strengthen important regional partnerships to foster entrepreneurship and innovation. 5.0 Major Projects Accelerator Program Pleasanton's mix of office, industrial, retail, and residential land uses provides for a diversity of revenue sources and ensures economic and fiscal stability. In recent years Pleasanton has faced increasing competition from neighboring communities, coupled with a shortage of vacant, developable sites. This priority seeks to formalize business and developer programs and provide support for navigating the City's internal processes for zoning and permitting including potential modifications to help bring target growth industries such as life sciences to Pleasanton. For each priority area, a set of key initiatives was developed. Implementation of each priority, program, or initiative is supported by action steps with a proposed timeframe for implementation. Briefly, those key initiatives are as follows: 1.0 Economic Development Organizational Capacity Building 1.1 Establish Yearly Priority Goals, Performance Benchmarks & Evaluation 1.2 Facilitate Ongoing Enhancement of Infrastructure Necessary to Support Citywide Economic Development 1.3 Adopt & Incorporate DEI Best Practices in Economic Development 1.4 Formalize Community & Business Partnerships 1.5 Create & Disseminate an Annual Economic Development Report 2.0 Business Retention, Attraction and Expansion (BRE) Program 2.1 Enhance Visibility, Marketing and Branding Strategy 2.2 Expand BRE Program Communication & Outreach Strategy 2.3 Formalize Recurring Employer/Business Meetings to Create Touchpoints with City 2.4 Assess & Strengthen Talent/Workforce Development Offerings 3.0 Local Growth Revenue Initiative 3.1 Expand Citywide Retail and Tenant Support Program Page 4 of