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Zone 7's pipelines throughout the city known as turnouts. However, during maximum demand days the increase in the amount of water anticipated through turnouts creates distribution concerns. To address this, a water shortage declaration would be made per Municipal Code sections 9.30.060 and 14.04.030.6, and per the City's Water Shortage Contingency Plan (WSCP) which describes the City's strategic plan in response to water shortages. Mandate water conservation Conservation messaging to City water customers would note that despite improved drought conditions the City is experiencing infrastructure limitations that reduce the amount of water available to the distribution system. Staff is developing a conservation communications campaign that will use both direct and indirect messaging including press release(s) and media stories, electronic and print newsletters, expanded social media (e.g., existing conservation tips (#TipTuesday), rebate programs, demonstration activities and events, and calls to action/weekly conservation challenge posts), informational fliers/FAQs, and informational signage at City properties that have been converted to low-water-usage landscaping. Activate Stage 2 Water Shortage Rates Drought/Water Shortage Rates are intended to help keep the City's water utility financially sustainable during a drought or water shortage emergency by offsetting the revenue impacts of decreased consumption (e.g., due to mandatory conservation) while also providing an additional incentive to conserve water and discourage wasteful or inefficient water use through pricing. Drought/Water Shortage Rates are in addition to the City's regular water rate fees. Stage 2 Drought Rates ranges between $0.62 to $0.65 and are in addition to the City's regular volumetric water rate fee schedule as outlined in the City's Master Fee Schedule. Implementation of the Stage 2 Water Shortage Rates would be effective on June 1, 2023, with any revenues from the drought rates collected in FY 2023/24 as they would be applied after a customer's full bi-monthly billing cycle begins on or after June 1, 2023. For example, for water usage between June 1, 2023, to July 30, 2023, the customer would be billed in August 2023 and would then be subject to the Stage 2 Water Shortage Rates. Apply excess use penalties Per Municipal Code 9.30, Excess Use Penalties can be imposed on customers during periods of water shortage for exceeding a defined water allocation. The goal of imposing an excess use penalty is to recover the costs of administering the enforcement of mandatory water conservation levels. There are limits to how the excess use penalty fee revenue may be spent. Excess use penalties cannot be used to offset water sales revenue, but rather are to be used to offset staff costs to find violators and to inform the public about water conservation limits. Page 5 of 6