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<br />Housing Constraints City of Pleasanton | C-41 <br />Section C.3 Non-Governmental Constraints <br />Market factors over which a local government has only limited ability to control can influence the <br />jurisdiction’s capacity to develop more housing. These market-related constraints include land <br />cost, construction cost, and the availability of financing. An assessment of these non- <br />governmental constraints can inform the development of potential actions that can ameliorate its <br />impact. <br />C.3.1 Housing Supply/Conditions <br />Market Overview: For-Sale <br />As shown in the Needs Assessment (Appendix A, Figure A-40), the region’s home values have <br />increased steadily since 2000, besides a decrease during the Great Recession. The rise in home <br />prices has been especially steep since 2012, with the median home value in the Bay Area nearly <br />doubling during this time. The typical home in value in Pleasanton was estimated at $1,213,900 <br />in December 2020, a 143.8 percent increase from $497,900 in 20015. <br />Since the beginning of the recovery from the Great Recession in 2012, interest rates have been <br />maintained at low levels of 3.5 to 4.5 percent. Due to the COVID-19 pandemic, however, national <br />30-year mortgage rates have dropped to historically low levels, declining to 2.7 percent in late <br />2020. When interest rates are low, capital investment and housing production generally increase, <br />and more people are likely to take out a mortgage than when interest rates are higher. In addition, <br />consumers are able to borrow more money for the same monthly payment. Extremely low interest <br />rates are one of the factors that has led to overall increased home values in Pleasanton above <br />what has been seen in the past several years. Coupled with the general desire during the <br />pandemic to move from denser to more spacious neighborhoods, the housing market will likely <br />continue to be competitive in the near future. <br />Market Overview: Rental <br />As shown in the Needs Assessment (Appendix A, Figure A-43), Pleasanton rents are higher than <br />rents in Alameda County and the Bay Area as a whole. According to U.S. Census data, the <br />median rent paid in Pleasanton in 2019 was $2,290, increasing 62.4 percent in the past 10 years, <br />while rents in Alameda County have increased 56.2 percent. Meanwhile, median rent in the Bay <br />Area region has increased just over 54.0 percent in the same time period. The rate of rent increase <br />in Pleasanton has outpaced both the County and the Bay Area. <br /> <br /> <br />5 According to the Zillow Home Value Index (ZHVI), in July 2021, typical home value increased to $1,486,151 in <br />Pleasanton, a 22.4 percent increase since December 2020.