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Other Land Use Components: In addition to including new high-density housing, several <br />other "common themes" among the conceptual scenarios include: <br />•Potential for a new grocery store. The northwest quadrant of the city containing <br />the mall and surrounding areas, west of 1-680 and south of 1-580, does not <br />include many local services and lacks a grocery story. As new population is <br />introduced into the Stoneridge Mall area, there could be adequate demand to <br />support a grocery store that could serve as an amenity to both new and existing <br />residents and reduce the need for residents to drive elsewhere for daily shopping <br />needs. It is noted that introduction of a grocery store or similar market is likely to <br />be feasible/successful only after some proportion of the new housing has been <br />constructed, to provide an adequate customer base. <br />•Potential for a new hotel (up to 120 rooms). Given its convenient location to <br />nearby freeways, and adjacency to several major corporations including Workday <br />and 1 OX Genomics, the mall area could accommodate a new hotel, which in <br />addition to lodging, could provide amenities such as a restaurant or bar, and/or <br />conference and meeting space. (Hotels are not currently a permitted use within <br />the mall area.) <br />•New mixed-use retail/active use/open space areas. New areas of retail and <br />mixed-use development (e.g., ground floor retail appropriately located in multi­ <br />story residential buildings, or smaller shops oriented along internal streets and <br />open spaces) could serve to help new housing development and to attract and <br />draw customers into the mall core. These new areas include outdoor spaces that <br />begin to turn the entire development outward so that there are outdoor <br />activity/gatherings areas surrounded by shops, while they support the mall core. <br />•Potential parcel reconfiguration or modest "land swaps." The scenarios conceive <br />possible areas of collaboration to provide more logical and consolidated <br />development areas) between property owners (e.g., land swap to address more <br />challenging property line configurations or accommodate shared roadways). <br />While collaboration between property owners, specifically "swapping" of land, <br />would be complex undertaking, it could benefit both participating parties and <br />result in more feasible and desirable development outcomes. <br />Guiding Principles <br />Since development at the mall will involve multiple property owners across various <br />parcels, and to encourage a cohesive and unified visitor experience, below are draft <br />guiding principles that would apply to development projects: <br />•Connect to and Circulate Around the Mall: A perimeter multi-use path along <br />Stoneridge Mall Road could connect all the development sites together, create a <br />strong connection to BART, and provide recreational opportunities for walking, <br />biking, jogging, and strolling for residents and workers in the area. Within the <br />interior, an internal circulation drive could connect development areas, and <br />wherever grades do not allow a vehicular drive, a pedestrian path could be <br />Page 8 of 17