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EXHIBIT A Scope of Work for City-wide Strategic Plan Project Objectives There are several objectives for this Strategic Plan. • Engage the Council, staff and community in the process, ■ Reframe the City's multi-year goals and establish strategies for meeting them over five years; • Establish a set of realistic and attainable Council priorities for the first two years of the strategic plan; • Create an implementation action plan that matches resources and capacity to the goals and strategies within the strategic plan; • Create a tracking method for reporting progress on the Strategic Plan; and • Ensure the adopted Strategic Plan is realistic and manageable. Outcome The result of the process will be a citywide Strategic Plan with multi-year goals, strategies to achieve the goals, and an implementation action plan. Elements of Strategic Planning Strategic planning is fundamental to successful work planning. It enables the goals of the organization to be aligned with the annual budget processes and helps use resources intelligently. Periodic review and updating of a strategic plan ensure that current realities (internal and external) are taken into , consideration and appropriately factored into the operations of the organization. - The key elements of a strategic plan are described below. The terminology Multi-Year Goals may be modified to best fit the City's interests. Strategies to Achieve Goals • A vision is a clear and concise statement of where the organization wants to be in the future. ■ A mission states the purpose of the organization. It defines what the organization stands for and what it will do. Progress Reporting • Values are the core operating principles of an organization. They govern the actions and behaviors of policy makers and employees. ■ Goals state the desired outcomes to be achieved over a period of years. They provide the "why" of the specific actions the organization will take. • Strategies are the means to achieve multi-year goals. They are measurable, with specific resources assigned, timeframes allocated, and responsibilities determined. Generally, several strategies are established for each goal. • Success indicators express the results that are desired. Indicators (often called metrics) should answer the question: How will we know if we are successful at achieving what we set out to do? • An implementation action plan is the blueprint for carrying out the strategic plan. It is a management tool to help the organization assure that goals are attained. An example of an implementation action plan template is shown below. Page 8 of 15