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Other Land Use Components: In addition to including new high-density housing, several <br /> other "common themes" among the conceptual scenarios include: <br /> • Potential for a new grocery store. The northwest quadrant of the city containing <br /> the mall and surrounding areas, west of 1-680 and south of 1-580, does not <br /> include many local services and lacks a grocery story. As new population is <br /> introduced into the Stoneridge Mall area, there could be adequate demand to <br /> support a grocery store that could serve as an amenity to both new and existing <br /> residents and reduce the need for residents to drive elsewhere for daily shopping <br /> needs. It is noted that introduction of a grocery store or similar market is likely to <br /> be feasible/successful only after some proportion of the new housing has been <br /> constructed, to provide an adequate customer base. <br /> • Potential for a new hotel (up to 120 rooms). Given its convenient location to <br /> nearby freeways, and adjacency to several major corporations including Workday <br /> and 10X Genomics, the mall area could accommodate a new hotel, which in <br /> addition to lodging, could provide amenities such as a restaurant or bar, and/or <br /> conference and meeting space. (Hotels are not currently a permitted use within <br /> the mall area.) <br /> • New mixed-use retail/active use/open space areas. New areas of retail and <br /> mixed-use development (e.g., ground floor retail appropriately located in multi- <br /> story residential buildings, or smaller shops oriented along internal streets and <br /> open spaces) could serve to help new housing development and to attract and <br /> draw customers into the mall core. These new areas include outdoor spaces that <br /> begin to turn the entire development outward so that there are outdoor <br /> activity/gatherings areas surrounded by shops, while they support the mall core. <br /> • Potential parcel reconfiguration or modest "land swaps." The scenarios conceive <br /> possible areas of collaboration to provide more logical and consolidated <br /> development areas) between property owners (e.g., land swap to address more <br /> challenging property line configurations or accommodate shared roadways). <br /> While collaboration between property owners, specifically "swapping" of land, <br /> would be complex undertaking, it could benefit both participating parties and <br /> result in more feasible and desirable development outcomes. <br /> Guiding Principles <br /> Since development at the mall will involve multiple property owners across various <br /> parcels, and to encourage a cohesive and unified visitor experience, below are draft <br /> guiding principles that would apply to development projects: <br /> • Connect to and Circulate Around the Mall: A perimeter multi-use path along <br /> Stoneridge Mall Road could connect all the development sites together, create a <br /> strong connection to BART, and provide recreational opportunities for walking, <br /> biking, jogging, and strolling for residents and workers in the area. Within the <br /> interior, an internal circulation drive could connect development areas, and <br /> wherever grades do not allow a vehicular drive, a pedestrian path could be <br /> Page 8 of 17 <br />