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remind our businesses that the PDA is here for them. We have actively worked to advocate for the Parklet Program in Downtown, the return of Friday Night Concerts in the Park and for the new monthly street closure format of 1St Weekends on Main. We are so happy with the success, thus far, of the newly minted 1St Weekends on Main. It has taken time and effort to educate the community on this new format and we are pleased with the community's reaction and attendance each month. We look forward to having productive conversations with all stakeholders regarding the future of these weekends as we head into the final months of 2022 and begin making plans for 2023. The return of the PDA Gift Card Program has been extremely well received by the community. The program fell into disrepair during Covid and PDA staffing changes. It took tremendous effort of PDA staff, especially Office & Membership Manager to identify all the issues and get it back online. Year to date we have sold over$15,000 in gift cards and we look forward to a big holiday season.The PDA does not make any income from this program, it is an expense for the organization as we pay for the activation fees and card stock for the gift cards.These cards are only redeemable at the over 100 participating businesses in Downtown and, historically, we have had a 70-75% redemption rate which is significantly higher than the national average redemption rate of 35%. The PDA is proud of our Social Media efforts and our ability to amplify the marketing efforts of our Downtown businesses and provide marketing and promotions to support them throughout the year. Our Social Media channels continue to be strong and effective and have grown significantly over the past year, with a combined reach of over 50,000 unique followers. With personal and community-focused content, the PDA's social media continues to be where the community comes to talk about all things Downtown and to learn about the newest businesses, upcoming events and issues affecting our Downtown. Please see the attached Social Media summary for additional figures and examples. The PDA website received a major facelift and back-end overhaul in 2022. The primary focus of this refresh was to improve the user experience for our website visitors, provide better exposure for our businesses and to better reflect the charm and beauty of Downtown. We are extremely pleased with the results and happy to report that our web traffic has increased overall by 72% blended across the site as a whole. 2022 has seen the return of events in Downtown! Through the hard work of our Events Manager and wonderful support from our businesses and Board of Directors we have been able to bring March Brew Crawl, Summer Wine Stroll and Forkful back so far and look forward to hosting Halloween Brew Crawl and Holiday Spirit Stroll later this year. These events are wonderful ways to bring residents, guests &visitors to Downtown and introduce them to all that we have to offer. The also serve as key fundraisers for the PDA. We were also able to bring our Children's Events back this year, with Bunny Hop successfully welcoming 1000+ children in