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approach, the Organization Committee focuses more closely on the operations of the PDA: financial oversight, personnel issues, budget, and insurance. Rebuilding PDA's operating bandwidth and financial reserve post-pandemic are priorities for the Executive Committee. Promotion/Events & Marketing: The PDA's Marketing Committee currently includes all board members, and is engaged in reorganizing PDA objectives, plans, and activities to take full advantage of new opportunities post-pandemic. These include continuation of a robust social media plan, refreshment of the PDA website, parsing historic Main Street events and creating new events most suited to new features such as Weekend on Main, redesigned Concert in the Park, renewed Farmer's Market,and related markets,festivals,and sponsorship programs. Economic Restructuring and Design: The PDA's Downtown Vitality and Design Review Committee currently includes all board members, and is engaged in reorganizing PDA objectives, plans and activities to take full advantage of new opportunities post-pandemic. Responsibilities such as sign approval, collaboration with City staff on planning and design issues, and beautification are ongoing. New initiatives include development of a PDA Retail Working Group, working with the Pleasanton chapter of Tri-Valley Restaurant Group, and development of new programs to benefit all PDA members, including especially commercial and other businesses on 2nd floor Main and off Main Street. 2022 Review As we emerged from the immediate Covid crisis, the PDA has spent the bulk of 2022 rebuilding, reflecting, and fine-tuning for the future of our organization and for Downtown. We are, as always, extremely grateful for the support of the City of Pleasanton and the ongoing partnership that strengthens our Downtown as a whole. 2022 required a large amount of organizational restoration.The impacts of the past two years were felt deep in the PDA and affected every facet of the organization, from our leadership, our finances, and our programming. We are so pleased with the progress we have made to not only recover, but to rebuild in a manner that will better suit our membership and Downtown. With a staff of three including an Interim Executive Director, a full-time Events Manager, and a part- time Office & Membership Manager, along with our incredibly dedicated Board of Directors, we have taken this time to evaluate what works, what makes sense and what best serves Downtown. Our PDA mission remains at the forefront of our efforts,to promote the economic vitality and hometown character of downtown Pleasanton. An over-arching objective for PDA is to stand up for the common goals and common interests of a very diverse membership. Our businesses have been pushed to the brink in the past years and one key goal of 2022 has been to be visible, reach out, reestablish communications and