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SOCIAL MEDIA REPORT <br /> 6/9/21 - 6/9/22 ( 11141111111111: . <br /> PLEASAN4- N <br /> NSTAG RAMDOWNTOWN <br /> ASSOCIATION <br /> The PDA's goals for Instagram are to increase awareness of Downtown, <br /> build community, showcase Downtown and drive traffic to our businesses. <br /> Our focus is on creating unique content and sharing posts from our <br /> businesses. We get tremendous engagement on Instagram and will <br /> continue to leverage that for the benefit of Downtown. <br /> 8 , 003 total followers - 32% increase <br /> 48 , 630 unique views - 89.5% increase <br /> 6, 681 average post reach - 77.5% increase <br /> 3 ,1 4 9 average post engagement - 522% increase <br /> 191 average daily page views - 79% increase <br /> *increase from 9/1/21 to 9/1/22 <br />