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satisfaction levels compared to 2017, but many categories have decreased substantially since 2017, <br /> led by water quality and D.A.R.E. <br /> Mr. Bellow reported the top response as the most important thing the city can do to improve services <br /> was improve accessibility, responsiveness, and communication at 16%. <br /> Mr. Bellows summarized the survey results stating residents overwhelmingly like living in Pleasanton, <br /> although the positivity is slightly less intense than in the past which is consistent with other Bay Area <br /> cities. He reported crime is growing as a concern yet 96% of residents reported feeling safe. Housing <br /> costs are a top-of-mind concern while overdevelopment, traffic, and other growth-related concerns have <br /> diminished as a concern from 2017. He reported the water issues as areas to note. The City got good <br /> marks for its pandemic response and positive community interactions. <br /> Mayor Brown opened the public hearing. <br /> Rameshu Immadi appreciated the information for analysis and noted the Indian American population <br /> participation in the survey felt having a cricket field is important. He supports a cricket field in <br /> Pleasanton. <br /> Mayor Brown closed the public hearing. <br /> Councilmember Testa stated the responses about water reinforce the work they have been doing to <br /> improve water quality infrastructure. She noted the pandemic improved traffic but added it will likely <br /> become a higher concern again. The lack of growth and development over the past few years is <br /> reflected in the survey results but noted the new Housing Cycle will bring an extreme level of growth <br /> and development. She expressed people do not see how well the City does on budget management in <br /> part because they do such a great job. She was pleased to see the need for a crisis response team <br /> rated highly. <br /> In response to Councilmember Testa, Mr. Bellow clarified random digit dial survey pool method is now <br /> ineffective due to residents who either do not have a Pleasanton-based phone number or do not <br /> answer their phones. They now use an address-based methodology with a list matched against public <br /> and commercially-available data to find phone numbers and email addresses. He advised census data <br /> is used to set quotas for variables like gender, age, and ethnicity noting they are indifferent to the <br /> names of the respondents and only focus on addresses and demographics. Only one completed survey <br /> per person regardless of the number of contact points. <br /> In response to Councilmember Balch, Mr. Bellow reported the timing of the survey around a recall <br /> election does not influence the results. He noted the last few surveys were done a little earlier in the <br /> year but the City has other priorities, such as the pandemic, which is part of what pushed it to be a bit <br /> later in the year than usual. <br /> Councilmember Balch advised the survey is a reflection upon the dedication of staff and its leadership <br /> team. He noted staff is addressing resident needs and this is reflected in the results. He advised the <br /> responses show how the City stepped up during the pandemic. He noted crime, especially catalytic <br /> converter theft, is a known concern. He expressed pride the City recently addressed the water issues <br /> with the well rehabilitation and Per- and Polyfluoroalkyl Substances (PFAS) project. He advised the City <br /> has a high bar for the quality of life the results show they are meeting and noted it is an honor and <br /> pleasure to live in Pleasanton. <br /> Councilmember Arkin expressed pleasure with the high levels of satisfaction in the responses. She <br /> advised this is just one data point as they make policy decisions, citing the pandemic impacting the <br /> satisfaction levels for both parks and traffic as an example. She noted the items that resonated with her <br /> included preserving open space, protecting the environment, an emphasis on water quality, a crisis <br /> City Council Minutes Page 5 of 14 October 19,2021 <br />