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assessments will not be collected on: stays of more than thirty (30) consecutive days, nor on stays by any Federal or State of California officer or employee when on official business who makes a claim that they are exempt, nor on stays by any officer or employee of a foreign government who is exempt by reason of express provision of federal law or international treaty. The annual assessment rate may be subject to an increase each year starting in the third year, the amount of which shall be determined by the VTV Board, as described in the Plan. The total assessment rate may not exceed four dollars ($4.00). Collection: Each City, Town and County shall be responsible for collecting the assessment on a quarterly basis (including any delinquencies, penalties, and interest) from each lodging business located in their respective jurisdictions within the boundaries of the TVTMD. Each City, Town and County shall take all reasonable efforts to collect the assessments from each lodging business. On a quarterly basis, each City, Town, and County shall forward the assessment collected to the City of Pleasanton, which shall forward the assessments collected to the Owners' Association. Duration: The renewed TVTMD will have a ten (10) year life, beginning July 1, 2022, or as soon as possible thereafter, and end ten (10) years from its start date. Once per year, beginning on the anniversary of TVTMD renewal, there is a thirty (30) day period in which owners paying fifty percent (50%) or more of the assessment may protest and initiate a City Council hearing on TVTMD termination. At the discretion of the Owners' Association, notification may be sent to lodging business owners by the Owners' Association in advance of the aforementioned thirty (30) day period. Management: Visit Tri-Valley (VTV) shall continue to serve as the TVTMD's Owners' Association. The Owners' Association is charged with managing funds and implementing programs in accordance with the Plan and must provide annual reports to the Pleasanton City Council. The Owners' Association must provide an annual report to membership and the City of Pleasanton. Protest: Any owner of a lodging business within the proposed TVTMD that will be subject to the assessment may protest the renewal of the TVTMD. If written protests are received from the owners of lodging businesses in the proposed TVTMD who represent fifty percent (50%) or more of the estimated annual assessments to be levied. the TVTMD shall not be renewed, and the assessment shall not be imposed. You may mail a written protest to: Office of the City Clerk City of Pleasanton 123 Main Street Pleasanton, CA 94566