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Attachment 4 CITY OF PLEASANTON NOTICE OF PUBLIC MEETING AND PUBLIC HEARING CONCERNING THE RENEWAL OF THE TRI-VALLEY TOURISM MARKETING DISTRICT (TVTMD) AND LEVY OF AN ASSESSMENT ON CERTAIN LODGING BUSINESSES WITHIN THE DISTRICT NOTICE IS HEREBY GIVEN that on January 18, 2022, the City Council (the "Council") of the City of Pleasanton (City) adopted a Resolution of Intention to renew the TVTMD and to levy an assessment on certain lodging businesses within the TVTMD as set forth in the Resolution of Intention. NOTICE IS HEREBY FURTHER GIVEN that at 7:00 PM on March 15, 2022, at 200 Old Bernal Avenue, Pleasanton, CA 94566, a public meeting shall be held pursuant to Government Code section 54954.6 to allow public testimony regarding the renewal of the TVTMD and the levy of assessments therein as set forth in the Resolution of Intention and pursuant to Government Code section 54954.6. NOTICE IS HEREBY FURTHER GIVEN that at 7:00 PM on April 19, 2022, at 200 Old Bernal Avenue, Pleasanton, CA 94566, has been set as the time and place for a public hearing at which time the Council proposes to renew the TVTMD and to levy the proposed assessment as set forth in the Resolution of Intention. Location: The TVTMD includes all lodging businesses with five (5) rooms or more located within the boundaries of the Town of Danville (Town), the cities of Dublin, Livermore, and Pleasanton (Cities) and those portions of the unincorporated areas of Contra Costa and Alameda Counties (Counties), which include the communities of Alamo, Blackhawk, and Sunol, the portion of the counties that lies between the cities of Pleasanton and Livermore, and that portion of Alameda County which lies southeast of Interstate 580, as shown on the map in the Management District Plan (Plan). Services: The TVTMD is designed to provide specific benefits directly to payors by increasing awareness and demand for room night sales. Sales & marketing and destination development programs will increase demand for overnight visits and market payors as tourist, meeting, and event destinations, thereby increasing demand for room night sales. Budget: The total TVTMD annual assessment budget for the initial year of its ten-year operation is anticipated to be approximately $2,166,000. A similar budget is expected to apply to subsequent years, but this budget is expected to fluctuate as room sales do, and if the assessment rate is increased pursuant to the Plan. The budget is based on the most recent revenue reports from 2020. Cost: The annual assessment rate is three dollars and twenty-five cents ($3.25) of gross short-term room rental revenue. Based on the benefit received,