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DOWNTOWN <br />ASSOCIATION <br />FACEBOOK <br />The PDA is focused on creating unique content <br />that is personal to and narrates the story of <br />Downtown. Engagement (likes, comments, <br />shares & clicks) is paramount to effectively <br />using Facebook. Engagement allows us to <br />create instant word of mouth, understand what <br />is/isn't working for Downtown and drive more <br />traffic. Our goal is to reach over 30,000 <br />followers by the end of 2021. <br />INSTAGRAM <br />The PDA's goals for Instagram are to <br />increase awareness of Downtown, <br />build community, showcase Downtown <br />and drive traffic to our businesses. Our <br />focus is on creating unique content <br />and sharing posts from our businesses. <br />We get tremendous engagement on <br />Instagram and will continue to leverage <br />that for the benefit of Downtown. <br />of) <br />