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ATTACHMENT 5 -LWC MEMO To: Ellen Clark I Director, Community Development Department - City of Pleasanton From: Jennifer Murillo I Senior Associate - Lisa Wise Consulting, Inc. Date: September 9, 2021 Subject: Pleasanton 6th Cycle Housing Element Update - Stakeholder Groups Summary Stakeholder Groups Overview The City of Pleasanton conducted three stakeholder group meetings as part of the preparation of the 6th Cycle Housing Element Update. The three stakeholder groups consisted of the following: For- and non-profit housing developers 2. Community and housing advocates 3. Local institutions and businesses Two stakeholder group meetings, one with housing developers and one with community and housing advocates, were led by the City's consultant, Lisa Wise Consulting, Inc. (LWC). In addition, staff attended and presented to local institutions and businesses at the Chamber of Commerce's Economic Development & Government Relations (EDGR) meeting. This memo summarizes the feedback received during these stakeholder group meetings. For- and Non -Profit Housing Developers & Community and Housing Advocates The housing developers and community and housing advocates meetings were conducted virtually via Zoom on Tuesday, August 10, 2021 and Thursday, August 12, 2021, respectively. 23 individuals with special knowledge and interest in housing issues in Pleasanton participated. The purpose of the meetings was to introduce the Housing Element update process and solicit feedback on housing related issues and opportunities which will inform and support the development of Housing Element policies and programs. Each meeting began with a presentation by LWC on the Housing Element, including purpose, components of a Housing Element, and overview of State requirements. Following the presentation, LWC facilitated a discussion guided by open-ended questions about fair housing issues, market characteristics, development constraints, housing needs (including special needs groups), and unique housing conditions and opportunities in the city. Participants were encouraged to respond to the questions verbally, but the chat function was also available for use, if preferred. The presentation is included in Attachment A and the questions are provided in Attachment B. The participants were invited to join a meeting based on their industry and area of familiarity. The City identified and sent email invitations to 147 individuals, with reminder notifications sent closer to the date. Of the 147 invited individuals, 33 RSVP'd, and 23 individuals participated (7 in the housing developers meeting and 16 in the community and housing advocates meeting). Local Institutions and Businesses The Chamber of Commerce's EDGR meeting was held on Tuesday August 24, 2021 and was held with attendees both in person and over Zoom. The purpose of staff's presentation was to introduce the Housing Element update process and solicit feedback on housing related issues and opportunities which will inform and support the development of Housing Element policies and programs. The general consensus of comments indicated that local businesses are having a difficult time recruiting employees and young 933 Osos Strep -IL San Luis Obispo, CA 97401 1 (305) 595 1345 1 lisawiseconsulting.com 1 1