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City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2021
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092121
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9/16/2021 11:48:44 AM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
9/21/2021
DESTRUCT DATE
15Y
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Community -wide Survey <br />In order to gain additional feedback intended to help inform and plan for the future of <br />housing in Pleasanton, and in order to reach a greater number and broadest cross- <br />section of individuals, City staff administered an online survey via SurveyMonkey, a <br />popular online platform. The intent of the survey was to gather feedback from the <br />community on their housing preferences, needs, and future housing opportunities; <br />complement the analysis and research on current housing trends and constraints; and <br />evaluate various approaches to meeting housing needs across income levels. <br />The survey was posted or "active" for 56 days, starting June 22, 2021 through August 16, <br />2021. The City provided links to the survey on the Housing Element Update website and <br />the City website. Notice of the survey was also distributed via email to subscribers to the <br />City's Housing Element Update opt -in email notification list on three occasions. <br />Additionally, the survey was advertised in local newspapers, advertised in the City weekly <br />e -newsletter, the City Progress newsletter, and advertised on various social media <br />platforms. Posters were also posted at various City facilities and office with QR Codes to <br />easily access the survey. Finally, City staff directly engaged with the public by hosting a <br />booth at the weekly Farmers Market. Overall, the survey generated 622 responses from <br />residents, property owners, business owners and visitors or Pleasanton. Attachment 6 to <br />this report is a summary of the responses provided for the survey. <br />Although some respondents used the survey as an opportunity to state they did not <br />support any (or very limited) new housing, the vast majority responded with input that will <br />help provide useful guidance on the most preferred housing types, locations and <br />strategies and the types of new housing that should be planned for, citing housing <br />affordability and cost burden as the most significant housing issues facing the community. <br />Locations for new housing most strongly supported among respondents included areas <br />close to transit, to services, and the freeway (including Stoneridge Shopping Center, <br />Hacienda and sites near BART). Respondents also recognized the potential for <br />redevelopment of existing, older commercial centers, and supported housing in the form <br />of mixed-use projects, as well as favoring projects well-designed with amenities available. <br />A consistent theme throughout the survey was the value and importance of Pleasanton's <br />neighborhood character, with a strong preference not to site significant new housing <br />within existing neighborhoods, and to ensure the impacts of new development are <br />properly planned for and mitigated. <br />NEXT STEPS <br />As noted in the background, the creation of the sites criteria is an important initial step in <br />the selection of housing sites. Following this meeting, staff and the consultant team will <br />continue to develop and refine the analysis of existing sites and solidify the estimated <br />"gap" to be addressed with zoning of new sites. And, over the next three months, staff will <br />compile the list of prospective sites to which the scoring criteria will be applied. Staff <br />expects to return later this year to present the results of that initial evaluation, along with <br />any additional information, analysis and options to support a Planning Commission and <br />City Council recommendation on the list of sites to be carried forward into the next stage <br />of review. <br />Page 10 of 11 <br />
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