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Community-wide Survey <br /> In order to gain additional feedback intended to help inform and plan for the future of housing <br /> in Pleasanton, and in order to reach a greater number and broadest cross-section of <br /> individuals, City staff administered an online survey via SurveyMonkey, a popular online <br /> platform. The intent of the survey was to gather feedback from the community on their housing <br /> preferences, needs, and future housing opportunities; complement the analysis and research <br /> on current housing trends and constraints; and evaluate various approaches to meeting <br /> housing needs across income levels. <br /> The survey was posted or "active" for 56 days, starting June 22, 2021, through August 16, <br /> 2021. The City provided links to the survey on the Housing Element Update website and the <br /> City website. Notice of the survey was also distributed via email to subscribers to the City's <br /> Housing Element Update opt-in email notification list on three occasions. Additionally, the <br /> survey was advertised in local newspapers, advertised in the City weekly e-newsletter, the City <br /> Progress newsletter, and advertised on various social media platforms. Posters were also <br /> posted at various City facilities and office with QR Codes to easily access the survey. Finally, <br /> City staff directly engaged with the public by hosting a booth at the weekly Farmers Market. <br /> Overall, the survey generated 622 responses from residents, property owners, business <br /> owners and visitors or Pleasanton. Exhibit D to this report is a summary of the responses <br /> provided for the survey. <br /> Although some respondents used the survey as an opportunity to state they did not support <br /> any (or very limited) new housing, the vast majority responded with input that will help provide <br /> useful guidance on the most preferred housing types, locations and strategies and the types of <br /> new housing that should be planned for, citing housing affordability and cost burden as the <br /> most significant housing issues facing the community. Locations for new housing most <br /> strongly supported among respondents included areas close to transit, to services, and the <br /> freeway (including Stoneridge Mall, Hacienda and sites near BART). Respondents also <br /> recognized the potential for redevelopment of existing, older commercial centers, and <br /> supported housing in the form of mixed-use projects, as well as favoring projects well-designed <br /> with amenities available. A consistent theme throughout the survey was the value and <br /> importance of Pleasanton's neighborhood character, with a strong preference not to site <br /> significant new housing within existing neighborhoods, and to ensure the impacts of new <br /> development are properly planned for and mitigated. <br /> POTENTIAL FUTURE POLICY DISCUSSION ITEMS <br /> As noted in the background, staff has provided these initial sections of the Preliminary Report <br /> by way of background and supporting information as the City engages with the next phases of <br /> the Housing Element Update, and to provide an opportunity for questions and early <br /> input/discussion in order to streamline future review of the Housing Element prior to its <br /> adoption. <br /> The Commission is also requested to provide input on the initial list of policy items identified <br /> below, including topics that it may wish to suggest should be studied or further evaluated as <br /> part of the Housing Element Update. These are areas or topics that have risen in interest or <br /> concern since the last Housing Element Update, or that have been mentioned in prior <br /> discussions with City Commissions and/or the City Council, for which consideration could be <br /> given in future policy discussions for new/modified goals, policies, or programs: <br /> Housing Element Update Planning Commission <br /> 9 of 11 <br />