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17
City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2021
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090721
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9/1/2021 9:14:41 AM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
9/7/2021
DESTRUCT DATE
15Y
NOTES
ACTIVE GROUND FLOOR USE OVERLAY
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City Council Direction <br /> On June 1, City Council conducted a policy discussion regarding the AGFUO and heard <br /> public testimony on the item. Whereas the current policy requires the first 25 percent of <br /> the depth of the tenant space to be occupied by an active use, the Council majority was <br /> supportive of increasing the proportion of a multi-use tenant space subject to the <br /> AGFUO that would be required for active uses. The Council also suggested it would be <br /> beneficial to clarify some elements of the policy language to better articulate its intent. <br /> City Council also directed staff to solicit feedback from key stakeholders, including the <br /> PDA and the Chamber of Commerce. <br /> Pleasanton Downtown Association and Chamber of Commerce <br /> On July 13 and July 14, staff presented potential changes to the AGFUO to the PDA <br /> and Chamber of Commerce, respectively. Both groups expressed that the percentage <br /> of a multi-tenant space dedicated to active use was less important compared to <br /> confirmation from the business operator that uses subject to overlay are bona-fide <br /> active uses, as demonstrated by the "front-facing" and visible business operation, a <br /> point-of-sale mechanism, and business hours that are generally consistent with retail <br /> and restaurant uses. Therefore, the focus of the feedback was directed towards the <br /> City having the ability to verify the authenticity of an active use instead of dictating a <br /> specific percentage. <br /> Additionally, several members of the Chamber expressed that a personal service use <br /> may create foot traffic equal to or greater than a retail or restaurant establishment and <br /> should be considered as an active use. A member of the Chamber also commented <br /> that signage for a non-active use that shares a tenant space with an active use should <br /> be secondary in size compared to the signage for an active use. Finally, members of <br /> both groups expressed that where an active use and a non-active use share a tenant <br /> space, that they both be required to obtain separate business licenses. <br /> Correspondence received to-date from both the PDA and Chamber of Commerce is <br /> included as Attachment 4 to this report. <br /> PLANNING COMMISSION DISCUSSION AND ACTION <br /> As noted, the Planning Commission reviewed the amendments to the DSP and PMC <br /> related to the AGFUO at its July 28, 2021, meeting. In keeping with City Council's <br /> direction, staff recommended that the Planning Commission increase the proportion of <br /> active uses in a tenant space with multiple uses,3 and incorporated recommendations <br /> from the Chamber requiring signage for a non-active use be subordinate when the <br /> tenant space is shared with an active use, and that a separate business licenses for <br /> required for each use. <br /> 3 Among other changes, staffs recommendation to Planning Commission was to increase the depth of <br /> the tenant space required for an active use from 25%to 60%, coupled with a requirement that at least <br /> 60% of the leasable square footage area be dedicated to the active use. <br /> Page 3 of 7 <br />
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