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City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2021
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072021
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
7/20/2021
DESTRUCT DATE
15Y
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requirement and confirmed the PMC does not specify things like operational hours and noted there are <br />other policies concerning signage. <br />ln response to Councilmember Balch's inquiries, staff confirmed there have been two applications for <br />an exception to the AGFUO since 2019; that the economic analysis for the DSP specifically addressed <br />the issue of active use versus non-active use; and that the City can regulate the time, place, and <br />manner of signage but not the content. <br />ln response to Councilmember Testa's inquiries, Director Clark advised when the DSP was created <br />there was sympathy for bank building owners who had invested in buildings that are hard to convert to <br />other types of usage. <br />ln response to Mayor Brown's inquiries, Director Clark advised things customarily associated with a <br />business like a back-office or a storage area would be considered part of the primary business space. <br />She clarified that there could be two active businesses in the same subdivided space. <br />ln response to Mayor Brown's inquiries, Director Clark advised the DSP does not specify how to count <br />the window display and requested Council clarification. She advised staff has been including it in <br />measurements because it is a leasable space for which the tenant is paying rent to its landlord. She <br />advised staff also counts the interior space left for the door to open as active use noting the policy <br />language is vague. <br />ln response to Mayor Brown's inquiry, Director Clark clarified any type of professional office use such <br />as a real estate office, or personal service use such as a salon, would be considered non-active use. <br />ln response to Councilmember Testa's inquiry, neither Director of Community Planning Clark nor any <br />other staff members knew the exact number of current downtown vacancies or how long they have <br />been vacant and would have this information at the next meeting. <br />Mayor Brown opened public comment. <br />Bob Herzog reported he has owned the building at 235 Main Street for over 40 years and inquired <br />about existing uses. <br />Terri Terry, President of the Pleasanton Downtown Association (PDA) and owner of the Cellar Door <br />restaurant downtown, advised she would like any new business in the AGFUO to be 1Q0o/o retail or <br />restaurant to create a more thriving downtown with street and pedestrian traffic. <br />Mayor Brown closed public comment. <br />Councilmember Testa advised it feels like there was a big difference between the property owners and <br />business operators and said staff's recommendation of 60% seems like a reasonable compromise <br />between the current 25o/o and the PDA's callfor 10oo/o. <br />Councilmember Narum reported she was a member of the DSP Task Force which spent a lot of time on <br />this question. She advised she remains committed to the policy to promote the variety of businesses <br />that will generate the desired vibrancy and foot traffic. She explained the policy was only in effect for six <br />months before the pandemic, so it has not had a chance to work under normal conditions. She advised <br />"open by appointment only" is unacceptable to her. She suggested there be a separate business <br />license for the active use and some sort of point-of-sale business transaction device. <br />Councilmember Narum advised she would like to keep the 25% minimum at this time and would not like <br />to have more onerous requirements coming out of the pandemic with a lot of vacancies. She suggested <br />the 25o/o should be based on the leasable square footage for simplicity in interpreting matters such as <br />City Council Minutes Page 4 of 10 June 1,2021
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