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Public Participation Plan-DRAFT I April 28,2021 <br /> Press Releases <br /> Purpose and Objective <br /> Press releases will serve as an additional method for communicating information about key events <br /> or milestones during the project. The intent is to reach a wider audience and increase participation <br /> in the development of the updated Housing Element. <br /> Approach <br /> Press releases will be issued according to standard City protocol utilizing text prepared by LWC <br /> and approved by the City. Text will be inserted into the City's format by the City's Public <br /> Information Officer. Text for up to six press releases will be prepared by LWC to be reviewed and <br /> approved by the City. <br /> Timing <br /> Press releases will be used throughout the project but will primarily be used to notify the <br /> community about key events or project milestones. <br /> Roles <br /> • LWC will prepare content for up to six press releases. City will prepare any additional <br /> press releases as needed. <br /> • City will review and finalize press releases according to the City's format and protocol. City <br /> will disseminate press releases. <br /> Online Surveys <br /> Purpose and Objective <br /> Online surveys provide convenient and interactive access to engage in a planning project. The <br /> purpose of one or more online surveys would be to reach a wider audience and increase <br /> participation in the development of the updated Housing Element. <br /> Approach <br /> LWC would collaborate with the City on intent and content for online surveys. The surveys would <br /> ask neutral, informative questions, would not exceed 20 questions, and would be designed to <br /> gain the most targeted information possible without over burdening respondents respective of <br /> time and level of detail. The surveys would end with an open-ended question, "Do you have <br /> anything else to add?" and space to provide a narrative response, which enables respondents to <br /> provide information that they believe was not queried in the survey or they feel is particularly <br /> important. <br /> Online surveys would be administered and analyzed through SurveyMonkey. Access to surveys <br /> would be advertised on the Housing Element Update website, social media, and utilizing mailers <br /> and/or other tools. The same confidentiality protocol for the stakeholder group meetings would be <br /> observed for the online survey. <br /> City of Pleasanton I Housing Element Update(6`h Cycle) I Page 8 <br />