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April 2021 DRAFT: FY2021/22 - FY 2022/23 City Council Work Plan Staff Priority: A - Completed/milestone 1st year, B - Completed/milestone 2nd year C - Completed/milestone as resources available, D - Not recommended Page# 10 of 24 Goals Project Description City Dpmnt.CIP?CIP Estimate Staff Priority Project Status Detailed Project Status Mayor Brown VA JB KN JT Implement Johnson Drive Economic Development Zone Implement the Economic Development Zone to incentivize the redevelopment of Johnson Drive area with new freeway oriented land-uses, including commercial, hospitality, office, and retail. CDD/ENG Yes A Underway Legal challenges over past several years have delayed project implementation. Most recent appeal against project was unsuccessful. City is now working with consultant to acquire land necessary to implement mitigation improvements. Costco's team has completed plans for mitigation improvements and is preparing to begin construction immediately after land acquisition, likely in late 2021. Planning Commission Priority #2 EVC Priority #3 X X X X X Expand Pleasanton Life Sciences Industry Sector Prepare and implement a program designed to support and expand the life sciences industry sector in Pleasanton. ED No A Underway Launched Tri-Valley Connect, a website/job board that features tech and life sciences positions. Working with business partners, particularly ITV, to promote life sciences in Pleasanton and the Tri-Valley, meeting with commercial brokers to pitch Pleasanton as a location for life sciences companies, and directly facilitating attraction and expansion of life sciences companies such as Kiverdi and 10X Genomics. Economic Development staff is also developing a life sciences attraction program to be implemented in the first half of 2021. EVC Priority #1 X X X X X Develop Coordinated Business Support Program Develop a coordinated business support program to include key strategies such as a 'shop local' campaign, and business communication/promotion with emphasis on COVID recovery. ED No A Underway In response to COVID-19, implemented a Council- approved Business Assistance Program with emphasis on Communications and Promotion, Transient Occupancy Tax Penalties Waiver, City Utilities Penalties Waiver and Deposit Deferral, and a Business Support Fund. Guided implementation of downtown Main Street weekend closure to allow for expanded outdoor service areas for merchants. Host regular business partner check-ins to share information and assistance. In 2021, efforts will include participation in a Tri-Valley local recovery marketing campaign, Weekend on Main Street closures, and expanded Shop Local messaging. EVC Priority #2 X X X X X Develop a Fiber Master Plan Develop a Fiber Master Plan to identify current assets and areas that are deficient with respect to broadband and high- speed network access. A Fiber Master Plan would incorporate "dig once" policies, include design specifications in development plans, and plan for current and future needs where back-haul connectivity is required. CMO/ENG/ IT/ ED/CDD Yes D Underway EVC recommends removing this project from the work plan Update Business Improvement District Structure To improve partnerships, create a stable and predictable funding source and further the vitality of Downtown Pleasanton, PDA would like to work closely with the City of Pleasanton to revise/update our Business Improvement District (BID) structure.ED No C Planned Assessment district consultant Civitas has provided a preliminary scope of work and cost estimate from which to build a draft timeline and budget; staff is determining proposed timing for this initiative. Pleasanton Downtown Association Priority #4 X Economic Development Foster economic prosperity