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Attachment 2 <br /> * EAST BAY THE CITY OF <br /> r1( COMMUNITY _ <br /> ono <br /> AllikU ENERGY pLEAsANTON0 <br /> EBCE Marketing, Education, and Outreach Plan for Pleasanton <br /> East Bay Community Energy (EBCE) will begin serving residential, business, and <br /> municipal electricity customers throughout Pleasanton in April 2021 . Service will begin <br /> upon the customer's April meter read date, and billing (via PG&E) for that service will <br /> commence the following month. <br /> While most customers will not notice any impact on their electric service or bill, EBCE <br /> wants to ensure that customers are informed about the transition, and raise awareness <br /> so that customers do not opt out, and so they are more likely to participate in the <br /> programs and incentives that EBCE offers. <br /> EBCE is available to collaborate with the City and provided presentations to city council <br /> and/or appropriate committee(s) to inform local constituents on the program. We will <br /> also work with your Economic Development Departments, PIO, Communications staff, <br /> and other staff as identified to best leverage the existing relationships and <br /> communication channels that the city employees. <br /> Below is the timeline for 2021 Community Outreach and Education. <br /> Jan Feb March April May June <br /> Municipal collaboration X X X X X X <br /> Customer notification X X X X <br /> Advertising X X X X X X <br /> Social media X X X X X X <br /> Web landing page X <br /> Partner messaging X X X <br /> NextDoor X X X <br /> Virtual events X X <br /> Key account outreach X X X X X X <br />