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Below is a list of activities that will be conducted: • Customer notification: EBCE is required to send each customer two pre- enrollment and two post-enrollment notices.These will occur monthly over a four- month period. EBCE will send notices by email to those with an email address on file with PG&E,and will mail hard copies to other customers.An example notice can be found here. • Advertising: Digital and print advertising will appear prior to, during, and following the enrollment period. Digital ads will include banner,social media, and video pre-roll. Print ads will appear in the Pleasanton Weekly. • Social media: EBCE manages accounts on Facebook, Twitter, Instagram, and Linkedln. Social media will include organic content as well as geo-targeted advertising.We encourage the city to share these posts on your accounts.We can also draft content and designs for the city to use in its social media. • Web landing page:The landing page of ebce.org/Pleasanton will contain information catered to residents and businesses in Pleasanton. • Partner messaging: EBCE will prepare content for emails, newsletters, and social media that will be suitable for sharing by the City,the Chamber of Commerce,and community organizations.These can be prepared in multiple languages. • NextDoor: EBCE is obtaining an Agency account on NextDoor,that will allow EBCE to post messages to NextDoor members in all neighborhoods in Pleasanton. • Virtual events: EBCE recommends hosting a presentation at a City Council meeting, an EBCE 101 presentation pre-launch, and a session on Understand Your Bill in May. • Key account outreach: EBCE's staff will contact the largest energy users and largest employers in Pleasanton to ensure that they are aware of the launch of EBCE service. EBCE will coordinate with the Chamber of Commerce and city economic development department. 2IPage