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DocuSign Envelope ID:C06173A7-8480-4289-9B73-24F83B07078B
<br /> possession of the Rented Facilities,if in possession at time, and ASSOCIATION shall have the right to dispossess
<br /> LICENSEE and their invitees without liability to action for prosecution or damages as a result thereof.
<br /> C. If LICENSEE cancels the LICENSE for any reason,ASSOCATION has the right to deem all payments, both the
<br /> Security Deposit and Rental Fee,as non-refundable.
<br /> 11. CONDUCT.
<br /> LICENSEE agrees to observe and comply with,and execute and perform all Federal, State,County and Municipal
<br /> statutes,ordinances,rules,regulations and orders of any and all lawful rules,regulations and orders of any Federal,
<br /> State,County Municipal Board,public officer,public agency or public authority,which in any way affect,relate to or
<br /> are applicable to the operations hereunder. ASSOCIATION will make available information regarding LICENSEE to
<br /> any Local, State and Federal agency upon request. If LICENSEE or LICENSEE's invitees are found in violation of
<br /> such statutes,ordinances,rules,regulations or orders on the premises,ASSOCIATION reserves the right to retain the
<br /> Security Deposit and report any and all illegal activity to the proper authorities.
<br /> 12. ASSIGNMENT.
<br /> LICENSEE agrees that it will not sell, exchange or barter, or permit his employees to sell, exchange or barter, any
<br /> permits issued to LICENSEE or their employees hereunder. It is mutually agreed that this LICENSE or the privileges
<br /> granted herein,or any part thereof,cannot be assigned or transferred without the written consent of ASSOCIATION.
<br /> 13. ADVERTISING FOR PUBLIC EVENTS.
<br /> If LICENSEE is hosting an event open to the public,LICENSEE shall use best efforts to advertise and obtain
<br /> appropriate sign permits for advertising. LICENSEE shall place specific information about the event on their website
<br /> and a link to the Alameda County Fair Website(www.alamedacountyfair.com). LICENSEE shall use Alameda
<br /> County Fairgrounds in all media advertisements referencing their event at the Fairgrounds. All directional
<br /> information is to include event entrance point at Gate 8 &Gate 12 on the corner of Valley and Bernal,
<br /> Pleasanton, CA 94566.LICENSEE shall submit an event listing request no later than thirty(30)days prior to the
<br /> event. LICENSEE shall not market or otherwise publicize event until LICENSE is duly accepted and signed by
<br /> ASSOCIATION's Authorized Representative.
<br /> ASSOCIATION reserves the right to advertise LICENSEE's event using ASSOCIATION's designs,artwork,logo
<br /> and/or other symbols,colors,typeface or phrases.LICENSEE shall not have the right to change any components of
<br /> ASSOCIATION's advertising for LICENSEE's event.LICENSEE further grants to ASSOCIATION the non-
<br /> exclusive,royalty free license to use the trademarks of the LICENSEE for the purpose of the ASSOCIATION
<br /> publicizing or promoting LICENSEE's event and for any other purpose of ASSOCIATION incidental to such
<br /> purpose.ASSOCIATION will not publicize LICENSEE's event until all contractual obligations are met.
<br /> 14. LEGAL PROVISIONS.
<br /> A. Liability: All property,of any nature whatsoever,used by LICENSEE in connection with the Rented Facilities,
<br /> is used at LICENSEE'S own expense. All risk of loss,damage,injury, or liability of any nature whatsoever to
<br /> LICENSEE or his property arising in any respect,directly or indirectly,out of use or occupation of any part of the
<br /> premises of ASSOCIATION pursuant to this LICENSE shall be borne by LICENSEE.
<br /> B. Waiver of Claims: LICENSEE,his agents,officers,and other Authorized Representatives hereby waive all
<br /> rights and claims,claims for compensation,and/or actions and causes of action and damages arising from any and
<br /> all losses and damages sustained by reason of any defect,deficiency or impairment of the electrical,computer
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