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THE CITY OF rr ` CITY COUNCIL AGENDA REPORT PLEASANTON,7 October 6, 2020 Economic Development TITLE: APPOINTMENT OF 2021 ADVISORY BOARD FOR THE DOWNTOWN PLEASANTON BUSINESS IMPROVEMENT DISTRICT 1411J,IJ,I_\:i'1 State law requires the City Council to annually appoint an advisory board to the Downtown Pleasanton Business Improvement District (BID) to prepare the annual budget and report for determining the annual assessments to be levied on the businesses within the BID. The budget, report and assessments are determined on a calendar year basis and the assessments are collected annually along with the City business license fees. The next collection period will be the 2021 calendar year. RECOMMENDATION The Pleasanton Downtown Association met and is recommending to the City Council the following individuals for the Advisory Board: President — Bryan Bowers, Downtown Property Owner President Elect — Terri Terry, Cellar Door Past President — Jim DeMersman, Museum on Main Treasurer — Todd Utikal, SideTrack Bar+Grill Secretary — Bernie Billen, Community Volunteer Staff recommends the Council appoint these individuals as the 2021 Advisory Board for the Downtown Pleasanton Business Improvement District. FINANCIAL STATEMENT The current agreement between the District and the City requires the City to match the annual assessments paid by businesses in the District. In 2020, the City match from the General Fund will be approximately $80,000. Staff anticipates the 2021 match (if approved) will similarly continue to be around $80,000; this is included in the City's and the PDA's budgets. In addition to the direct City contribution, the City provides a significant amount in indirect funding which includes staff time to administer the PDA assessments and contract, assistance and support for events, as well as the cost to maintain downtown planters, cleaning sidewalks, and garbage pickup.