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because of location; businesses outside of downtown matter and are also suffering; however $2,500 is not going to keep any of them in business, but will help in some way. Identifying some businesses as more important than others because of their location is not representative of Pleasanton. Councilmember Narum seconded the motion and added the programs are a good place to start and indicated Council's commitment to our businesses, specifically to our small businesses that are the backbone of our community. The $2,500 could be a bridge to help them make it until funding from state or federal sources arrives. She said it is clear PDA will need help in funding programs that market downtown. As we see revenues and expenses we can gauge and adjust accordingly if we can contribute more. Councilmember Brown noted 1,100 businesses each receiving $2,500 is short of $3M and it is unrealistic that all 1,100 will apply for these funds; some companies may be doing fine during this time and do not need support from this program, resulting in unused funds. Councilmember Brown asked for a friendly amendment to the motion to provide $5,000 to downtown businesses and $2,500 to all others. Councilmember Pentin did not accept the amendment, but suggested a future amendment that any unused funds be dispersed to PDA members. In response to Councilmember Brown's inquiry, Councilmember Pentin replied that potentially an amendment could be made within 30 days, as by then the remaining balance could be determined and businesses would have time to apply. He noted that a meeting can be held at any time. Councilmember Narum proposed an amendment to offer $2,900 to downtown businesses and $2,500 to all others. She added downtown is valued but offering substantially more to downtown over other locations would not be fair. In response to Deputy City Manager Ott's query, Councilmember Narum clarified that she would support augmenting the amount allocated to those downtown businesses which meet the eligibility criteria. Councilmember Pentin did not accept the amendment and commented he does not want to separate businesses into two classes. He suggested staff can recommend something to PDA specifically for downtown. Councilmember Testa commented the City is not showing preference to businesses in downtown over others, but recognizing downtown is more expensive. Calculating based on every business eligible is not realistic because not all will apply or qualify; this is gap funding and delaying it could be the difference between businesses staying open or not. Mayor Thorne added although he is not sure in every case rent is more expensive downtown, he supports the entire $3M be expended and give staff the direction to allocate remaining funds to downtown businesses. MOTION: It was m/s by Pentin/Narum to approve a Business Assistance Program to support the retention of local businesses related to the COVID-19 emergency, including the development and allocation of a small business support fund with loans in the set amount of $2,500 to all eligible businesses. Motion failed by the following vote: City Council Minutes Page 8 of 11 April 15, 2020