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City of Pleasanton
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CITY CLERK
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AGENDA PACKETS
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2020
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061620
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
6/16/2020
DESTRUCT DATE
15Y
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Councilmember Brown voiced concerns that a large portion of expenses for a small business in <br /> Downtown is rent. She added the financial health of downtown businesses is an indicator of the <br /> financial health of the City. <br /> Deputy City Manager Ott explained rent rates are largely based on use rather than location and <br /> rent for retail is higher than rent for commercial space, which is higher than rent for industrial <br /> space. The average lease rate of about $2,500 per month helped determine the loan amount of <br /> $2,500. Deputy City Manager Ott acknowledged downtown has the highest rent. <br /> Councilmember Brown added restaurants and retailers are specifically mentioned as having <br /> higher rent rates and they have been hit the hardest. She doesn't believe $2,500 is going to help. <br /> Councilmember Testa requested clarification regarding the determination of TOT at $1.2M if <br /> hotels are not currently operating. In response to Councilmember Testa, Deputy City Manager Ott <br /> explained hotels were open during January and February and the TOT estimate was <br /> conservative. Hotels are currently operating at 10-15% occupancy. <br /> Councilmember Testa added she shares Councilmember Brown's concerns of higher rent <br /> associated with businesses located Downtown. She noted while business owners would be <br /> grateful for any amount of assistance, $2,500 would not make much of an impact and would not <br /> cover one month's rent. <br /> In response to Councilmember Testa, Deputy City Manager Ott explained businesses determine <br /> the number of employees based on the total part time and full-time employees reported at the <br /> time of their Business License renewal prior to the SIP order. <br /> Deputy City Manager Ott responded to Councilmember Testa noting the Alameda County Small <br /> Business Development has one-on-one advisors to explain programs and available resources, <br /> and SCORE also offers assistance. The City's Economic Development Department is partnering <br /> with Hacienda Business Park and the Chamber of Commerce to potentially identify businesses <br /> that need additional help and provide guidance and webinars. <br /> In response to Councilmember Testa's question regarding a larger loan amount for downtown <br /> businesses, City Manager Fialho explained in order to accommodate that there would either have <br /> to be an increase in the overall amount or further filters of the criteria to lower the amount of <br /> businesses that we can assist. He added this is put forward as a beginning of a multi-month effort <br /> to support businesses. This is what can be afforded today; with further impacts and time we can <br /> bring another program to target a specific business category, like the downtown area. He also <br /> offered for the benefit of the Council and public, the City has cut $6M from this year's budget and <br /> is working on next year's budget. Projections for a worst-case scenario would cut $6-$10M from <br /> both the Capital and Operating budget. This was kept in mind and the Business Assistance <br /> Program is presented as a strategic start and will continue to add support in the coming months. <br /> Councilmember Testa added the expected recovery of that tax base would not happen if those <br /> businesses close. <br /> Councilmember Pentin motioned to approve a Business Assistance Program, related to the <br /> COVID-19 emergency, to support the retention of local businesses, including the development <br /> and allocation of a small business support fund with loans in the set amount of $2,500. He <br /> commented this is supplementation to help during this time in combination with other resources <br /> from state and federal sources. However, any one business is not more important than another <br /> City Council Minutes Page 7 of 11 April 15, 2020 <br />
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