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Housing Market Analysis <br /> MA-05 Overview <br /> Housing Market Analysis Overview: <br /> Incorporated in 1894, Pleasanton is a suburb in the San Francisco Bay Area located about 25 miles east <br /> of Oakland, and 6 miles west of Livermore. With a population of more than 82,000, Pleasanton is <br /> considered as one of the wealthiest mid-sized city in the nation. <br /> The County of Alameda,as lead agency, and multiple participating jurisdictions—the cities of Alameda, <br /> Albany, Berkeley, Dublin, Emeryville, Fremont, Hayward, Livermore, Newark,Oakland, Piedmont, <br /> Pleasanton,San Leandro, and Union City,and the housing authorities for County of Alameda,Alameda, <br /> Berkeley, Livermore,and Oakland—formed a regional collaborative for the purpose of completing an <br /> Analysis of Impediments to Fair Housing Choice (Regional Analysis of Impediments)to update the <br /> Alameda County 2015 Analysis of Impediments to Fair Housing. <br /> Since the 2008 Great Recession when home prices and rents significantly decreased, housing costs for <br /> ownership and rental units have rebounded dramatically. Per Zillow,the median home sales price in <br /> Alameda County has risen from approximately$300,000 to nearly$900,000 in less than 20 years. The <br /> median home sales price in Pleasanton is, in fact, higher at$1,155,469 as of March 2020, according to <br /> Zillow. Meanwhile,the median rent countywide has risen an average of$1,000 since 2010,which is a <br /> 55-percent increase in just a 9-year period. According to CoStar Research,as of March 2020,the <br /> average rent in Pleasanton is$2,524,which is slightly lower than Dublin's$2,558 average rent and but <br /> more than 17%higher than Livermore's$2,148 average rent. Per the 2018 US Census American <br /> Community Survey(ACS)5-Year Estimates, majority of Pleasanton residents (69.9%)are homeowners <br /> while 30.1%are renters. Household incomes vary greatly across Consortium jurisdictions. Pleasanton is <br /> the highest-income entitlement jurisdiction with a median household income of$148,852 in 2018. <br /> Lastly,as of March 2020, Pleasanton's vacancy rate is 4.6%which is this lower than the rate of 5.0 <br /> percent,which is generally viewed by housing economists as the level sufficient to provide adequate <br /> choice and mobility for households in the rental market. More recent anecdotal data indicate that the <br /> vacancy rate has likely decreased further during the past year. The extremely low vacancy rates <br /> throughout the Consortium indicate a tight rental housing market in Alameda County, where options for <br /> renter households are highly constrained. <br /> Consolidated Plan PLEASANTON-DRAFT 18 <br /> OMB Control No:2506-0117(exp.06/30/2018) <br />