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the Project. These factors would work against City Objective 1, in that <br /> they could result in a failure to encourage investment in the properties <br /> within the area of the Project, and a related failure to develop <br /> transportation infrastructure necessary for new retail uses. <br /> 2. City Objective 2: Maximize the benefits of the location of the area of the <br /> proposed Zone as an infill site located along transportation corridors and <br /> near transit by encouraging the development of both locally and <br /> regionally accessible uses in the area of the Project. With its large club <br /> retail use,the Project would provide a use that is both locally and <br /> regionally accessible, suited to the location of the area of the Project near <br /> both the I-680 and the 1-580. The Project would also provide a diversity of <br /> uses, including general retail and hotel as well as the club retail use. The <br /> Reduced Retail Alternative would provide less diversity of uses, and no <br /> club retail use, as well as a lower area of total new gross building space; <br /> therefore, the mix and amount of uses that would be provided under the <br /> Reduced Retail Alternative would not serve to "maximize"the unique <br /> benefits of the location of the area of the Project as stated in City <br /> Objective 2, especially in comparison to the Project. <br /> 3. City Objective 3: Encourage the development of a diverse mix of uses in <br /> the City that would promote long-term economic growth by generating <br /> substantial new revenues for the City. The City has conducted multiple <br /> economic and fiscal analyses which indicate that, with adoption of the <br /> Project,the mix of uses anticipated to be developed within the area of the <br /> Project would yield a substantial level of fiscal and economic benefits, <br /> including up to $2.3 million in new City General Fund revenues annually <br /> (on full buildout) and up to approximately $383,975 annually in property <br /> taxes, as well as approximately $277,440 in annual revenue to the <br /> Pleasanton Unified School District(see also the fiscal and economic <br /> analysis prepared for the Final SEIR [Appendix A] as well as the <br /> Supplemental Comparative Analysis). Because it does not include a large <br /> retail anchor, includes a lower total area of new uses, and lacks the <br /> stability that a large retail anchor could provide (as discussed above under <br /> City Objective 1),the Reduced Retail Alternative would be much less <br /> likely to promote long-term economic growth to the same extent as the <br /> Project, and would not generate the same, substantial level of new <br /> revenues as the Project, making the full achievement of City Objective 3 <br /> less likely. <br /> c. Alternative 3,Partial Buildout (Phase I Only) <br /> Alternative 3, Partial Buildout(Phase I Only), would include some of the same uses as <br /> the Project, including general retail, club retail, and a hotel use,but would not include general <br /> retail uses to the same extent. <br />