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Exhibit 2 East Bay Community Energy Evaluation Staff's evaluation followed the East Bay Community Energy Evaluation Criteria, adopted by the City's Committee on Energy and the Environment (CEE; Attachment 1). The evaluation report provides detailed information in each of the four areas described below and is not intended to draw a conclusion, but rather provide additional information to be considered along with the policy objectives when discussing pursuing joining community choice aggregation; overall program benefits and clean energy options for Pleasanton's commercial and residential customers, potential cost savings both for the City and its energy customers, impacts to reducing our carbon footprint, and the City's Climate Action Plan goals. The evaluation is broken down into the following major categories: 1. Program Enrollment and Cost 2. Environmental Benefits 3. Financial Viability &Risks and Uncertainties 4. Governance 1. Program Enrollment and Cost State law dictates CCAs to have an automatic opt -in process. This means that if a jurisdiction decides to join a CCA, their residents and businesses automatically enroll when the CCA goes live. This change can be surprising to people who are unfamiliar with CCAs or were unaware that their city joined a CCA. State law requires that customers receive opt -out information in enrollment communication notifications. EBCE sent out four notices by mail to residents and business owners during their 2018 rollout. Two came in the two months before the automatic enrollment and two came within two months after service commencement. These letters gave background information, explained EBCE's partnership with PG&E, described the different energy service tiers, and offered the option to opt out. Attachment 3 contains an example of the first opt -out letter sent to residents. Staff has highlighted the term "opt -out" in yellow throughout the document. It can be seen that a majority of the opt -out information comes at the end of the letter. It appears that the letter focuses on touting the merits of EBCE, instead of calling immediate attention to the imminent and automatic changeover of electricity purveyors, barring a conscious counteraction on the part of the consumer. This may result in fewer customers knowing the availability of the option to stay with PG&E. This was a concern for Council in 2016. Staff recommends an aggressive approach in the City and EBCE's outreach efforts, if and when Council decides to join EBCE. It is worth noting that EBCE's website has similar notification letters, along with other documents, in Spanish, Chinese, Hindi, and Vietnamese, in addition to English. EBCE is beginning to hold informational events in other languages as well. Page 1 of 20