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09
City of Pleasanton
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CITY CLERK
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2019
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10/1/2019 9:17:58 AM
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9/10/2019 4:21:45 PM
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CITY CLERK
CITY CLERK - TYPE
AGENDA REPORT
DOCUMENT DATE
9/17/2019
DESTRUCT DATE
15Y
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Urban Axe -Throwing Concept: <br />We hope to continue to support and prosper in the Tri -Valley by bringing a rapidly <br />growing new form of destination entertainment, urban axe -throwing to Pleasanton. <br />We plan to primarily be an axe -throwing facility, that also serves beer and wine. As with <br />our escape room business, Limitless Escape Games (limitlessescapegames.com), we <br />plan to focus on our corporate clients for team -building, as well as adult and family - <br />friendly outings. Our location in Pleasanton is 1809 Santa Rita Road for a potential <br />site. <br />• "Axe -Throwing Bars Are A Hot Trend, Despite What You Think Could Go Wrong" <br />- Forbes <br />• "Competitive axe -throwing is an actual thing, and apparently it's best done with <br />beer"- Washington Post <br />• "Ax throwing a growing hobby across the U.S. " -NBC News <br />• "Think darts, but with axes. "- Kick Axe Brooklyn <br />• World Axe Throwing League, https://worldaxethrowingleague. com/ <br />• Over 200 facilities in North America! <br />Operation: <br />Hours of operation will be 7 Days a week, 10AM-11:30PM. The last sessions will begin <br />around 10 PM and finish sometime after 11 PM. A session is approximately 75-90 <br />minutes. This time frame includes the 15 minutes early arrival to sign waivers and <br />ensure the entire party is present, cover safety and rules, and the axe throwing. Peak <br />hours will be weekday evenings (6-9 PM), and weekends (Friday evening 6-10PM, all <br />day Saturday, through Sunday early evening). <br />Reservations will be required to throw unless it's during the limited designated walk-in <br />hours. Similarly, to the escape rooms, all start times for booked sessions will be <br />staggered. Example 6:00, 6:30, 7:00, 7:30 etc. This ensures anon -crowded experience <br />for all participants. <br />Demographics will be ages 13+, but our target audience will be adults over 21 years old. <br />As with our escape room businesses; we cater to afamily-friendly atmosphere, and we <br />aim to be appealing to as much of the population as possible. It is important to note that <br />this is primarily an entertainment venue with a focus on the activity and not a bar. Much <br />like Boomers, or Umigo which serve alcohol, but that is not the focus. Beer and wine <br />will be an accompaniment to enhance the experience as well as the food component. <br />Limitless Axe Lounge 2 <br />
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