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Urban Axe-Throwing Concept:
<br /> We hope to continue to support and prosper in the Tri-Valley by bringing a rapidly
<br /> growing new form of destination entertainment, urban axe-throwing to Pleasanton.
<br /> We plan to primarily be an axe-throwing facility, that also serves beer and wine. As with
<br /> our escape room business, Limitless Escape Games (limitlessescapegames.com), we
<br /> plan to focus on our corporate clients for team-building, as well as adult and family-
<br /> friendly outings. Our location in Pleasanton is 1809 Santa Rita Road for a potential
<br /> site.
<br /> • "Axe-Throwing Bars Are A Hot Trend, Despite What You Think Could Go Wrong"
<br /> - Forbes
<br /> • "Competitive axe-throwing is an actual thing, and apparently it's best done with
<br /> beer"- Washington Post
<br /> • "Ax throwing a growing hobby across the U.S."- NBC News
<br /> • "Think darts, but with axes:- Kick Axe Brooklyn
<br /> • World Axe Throwing League, https://worldaxethrowingleaque.com/
<br /> • Over 200 facilities in North America!
<br /> Operation:
<br /> Hours of operation will be 7 Days a week, 10AM-11:30PM. The last sessions will begin
<br /> around 10 PM and finish sometime after 11 PM. A session is approximately 75-90
<br /> minutes. This time frame includes the 15 minutes early arrival to sign waivers and
<br /> ensure the entire party is present, cover safety and rules, and the axe throwing. Peak
<br /> hours will be weekday evenings (6-9 PM), and weekends (Friday evening 6-10PM, all
<br /> day Saturday, through Sunday early evening).
<br /> Reservations will be required to throw unless it's during the limited designated walk-in
<br /> hours. Similarly, to the escape rooms, all start times for booked sessions will be
<br /> staggered. Example 6:00, 6:30, 7:00, 7:30 etc. This ensures a non-crowded experience
<br /> for all participants.
<br /> Demographics will be ages 13+, but our target audience will be adults over 21 years old.
<br /> As with our escape room businesses, we cater to a family-friendly atmosphere, and we
<br /> aim to be appealing to as much of the population as possible. It is important to note that
<br /> this is primarily an entertainment venue with a focus on the activity and not a bar. Much
<br /> like Boomers, or Umigo which serve alcohol, but that is not the focus. Beer and wine
<br /> will be an accompaniment to enhance the experience as well as the food component.
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<br /> Planning Division
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<br /> FL£ NTON.
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