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• Has the revenue from the impact of the prosed Costco been modeled? Tina Olson confirmed noting Costco would net about $1.2 million annually to the City, and added the JDEDZ would also allow for two hotels that would generate additional Transient Occupancy Tax (TOT) revenues. • There are new restaurants opening in Pleasanton —does that contribute much to sales tax revenues? No, generally restaurants do not generate significant tax revenue. Property tax revenues sustain Pleasanton's general fund • The proposed Stoneridge Shopping Center renovation, along with the new Workday campus driving foot traffic to the mall, will help with the sales tax generated Stoneridge Shopping Center sales tax is generally similar to auto sales tax revenues. • ACA 13, if approved, will change the distribution of county sales tax that is collected from online purchases: instead of being distributed based on the percent of sales tax the city generates, it will be based on the location of where the online purchase is delivered. • Has the City communicated with residents how sales tax is allocated from online shopping? No, this needs to be communicated and will be included in the support local campaign. • Comparison of Business to Business sales tax revenues to retail sales tax revenues shows Business to Business is a larger percent, however it is declining (with retail becoming a greater percent) based on ■ Companies are leaving Pleasanton ■ Businesses are buying online • Do we know the percent of sales tax revenues from specific areas? For example, how much sales tax revenue is generated from downtown? o Downtown generates slightly less than $1 million annually It would be interesting to see the geographical breakdown at a future EVC meeting. - It was noted a recent article by Tim Hunt about Stoneridge Shopping Center didn't offer good, factual information; correct data points should be shared with the public. Ellen Pensky McGraw provided an overview of her idea to support business to business activity in Pleasanton — Pleasanton to Pleasanton (P2P) Business Portal — to encourage businesses to work with each other. Ellen shared the concept's features: • The portal is organized by business categories • Businesses have the option to upload a 30 -second video to pitch their business • Service would be free for businesses to use, with a potential fee for uploading a video It was noted that a significant communication effort would be needed to make this portal successful; Ellen/Bumblebee would provide the initial marketing at no cost. As envisioned, the first year of the portal will be managed by Bumblebee, with the long term management still to be determined. Further development of the site is estimated to be about $10,000. Shareef Mandavi volunteered to consult and/or support a communications effort for the portal.