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• Right to do business ordinance — Council majority did not support a right to do business ordinance, as the same result can be achieved through other tools (e.g., conditions of approval) Olivia Sanwong added the creation of Downtown Hospitality Guidelines was a vetted process during which a right to do business ordinance was considered and not implemented, and that such an ordinance would likely generate complaints from neighbors in downtown. Shareef Mandavi asked about the task force's view on active ground uses and parking. Steve Baker replied that defining and limiting first floor Main Street to active ground uses is supported by both the task force and the City Council. Steve further noted that a downtown parking strategy and implementation plan was adopted 1.5 years ago, so City staff did not have the task force spend time discussing parking as part of the DSP Update except for the concept of a parking garage near the ACE train station. Olivia Sanwong shared that downtown residents and business owners who spend the majority of their time in downtown should be/have been included in the discussion. Some EVC members felt it necessary to offer support and/or vote separately on ground floor retail and a right to do business ordinance. It was noted that before a vote takes place, members need to have full understanding of what they are voting on, especially if they have not been attending task force or Council meetings where these conversations have been taking place. Steve Van Dorn motioned for the EVC to support the task force's recommendations; Ellen Pensky McGraw second the motion. The motion passed by a vote of 9-1-3 with Barbara Steinfeld abstaining and Olivia Sanwong, Julie Testa and Judy Wheeler opposing. Discussion Regarding Development of a Coordinated Business Support Program Director of Finance Tina Olson provided an overview of City sales tax trends as a foundation for the discussion: • 2009/2010 was the lowest point with revenues of $15.4 million; 2015/16 was the highest revenues of $23.5 million o In 2015/16 car dealerships — particularly the new Chrysler Jeep Dodge and CarMax — generated increased revenues as consumers released pent-up demand for autos; importantly, sales tax revenues on autos are allocated to the city of purchase and not the city of the purchaser 2017/18 data ($21.8 million) is slightly skewed as new tax collection and allocation procedures were put in place that businesses didn't fully understand, and data was not accurately reported • There is an overall trend of sales tax flattening in Pleasanton: internet sales and regional competition are contributing to this • Sales tax revenue on internet sales in California is distributed by county, based on the percent of total sales tax generated in that city The annual Alameda County pool is up 5-7%; however, Pleasanton is getting a smaller percentage of the overall county pool as more online shopping reduces the sales tax generated in Pleasanton thus lessening our percentage of the pool San Francisco Premium Outlets located in Livermore brings in the most revenue out of all of the malls in the areas.