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■ We maintained focus on our 4 key priorities: Expand and Improve Parking in Downtown Continue to work closely with the City of Pleasanton to identify opportunities to add to the overall parking stock in Downtown and effectively manage the existing parking. Work with all stakeholders to execute the Downtown Parking Study& Strategy draft created in 2016. Also look at ways in which the overall traffic flow of Downtown can be improved (e.g., left hand turn signal at St. John Street). Recruiting& Retaining Retail in Downtown Continue to work closely with the City of Pleasanton's Economic Development Department, Economic Vitality Committee and other key stakeholders to develop and encourage more 1st floor retail in Downtown, with a primary focus on Main Street. Research and evaluate possible options to employ incentive/disincentive strategies to encourage a healthy retail mix. Formal Review and Update of the Downtown Specific Plan Work closely with the City of Pleasanton to complete a full review and update of the 2002 Downtown Specific Plan to make this document more relevant and reflective of the current environment of downtown. Wayside and Delucchi Park Improvements Continue to work closely with the City of Pleasanton and other key stakeholders to finalize plans, establish a timeline and begin work to improve the appearance, functionality and safety of Wayside and Delucchi Parks to further enhance Downtown, including the creation of a grand lawn area between the Firehouse Arts Center and First Street. BUDGET The 2018 budgeted assessment revenue and City matching funds are projected to be $140,000. This amount is the same as projected in 2017.There are no proposed changes to the assessment formula. In late 2009 the City and the PDA entered into a new five-year agreement, whereby the City agrees to match the annual assessment revenue generated by the businesses within the downtown district.The annual assessment and City matching funds represent approximately 31%of the total 2018 budget and event revenue comprises 48%of the budgeted revenues (does not include reserves &appropriated funds). The Board believes it is prudent to maintain a minimum reserve of$40,000 for 2019 due to: (1) the economic forecasts for the upcoming year; and (2) a significant portion of the budget is dependent on the success of events which is contingent on weather. The budget includes a full-time Executive Director, a full-time Event & Communications Manager and a part-time Office Manager. Insurance expense includes bonding, general liability, workers compensation, event/liquor liability, Employment Practices and Board of Director's Omissions and Errors coverage. For 2019, the PDA is proposing a total of 30 events and special promotions, with three street closure days. The scheduled events include: fourteen Concerts in the Park in Lions Wayside Park (June through August); two Antique Fairs (May and October); one Wine Stroll (May); one Installation Mixer(January); one Annual Meeting (April); one Board Retreat (mid-year);three membership mixers (April,June or July, and October), two Brew Crawls (March and October), one Forkful (September), one Small Business Saturday (November); one Holiday Open House (November); and one Holiday Spirit Stroll (November). And we are excited to announce plans to celebrate the 125th Anniversary of the City of Pleasanton with a 4