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and implement exciting ways to promote downtown to local residents and regional visitors. The committee's programs for marketing Pleasanton's downtown have included a robust social media plan, advertisements in local and regional media (newspapers, magazines, visitor guides, radio, television, etc.), PDA brochures and a website that features an online business directory as well as available properties. Our Events Committee is comprised of only PDA Board members and its focus is on the many events the PDA coordinates annually. The events are designed to increase awareness of the downtown district and enhance the long-term economic viability of the downtown as a commercial area. Economic Restructuring and Design: The PDA's Downtown Vitality and Design Review Committee includes five board members and approximately fifteen volunteers and property owners. The committee works to improve the economic vitality of downtown. The committee continues to assist the existing businesses and property owners in the district through information, networking and programs. Within the committee are the Parking subcommittee, Retail Mix subcommittee, and Downtown Hospitality subcommittee. This committee is involved in recommending and commenting on planning and design issues to the City. They are also involved in coordinating with the City to implement projects in the Downtown Specific Plan. Quarterly, the committee selects one downtown property owner or business to receive the NEAT (Neighborhood Environment Attractiveness Team) Award for recognition in The Pleasanton Weekly. The Murals subcommittee and the Kiosk Task Force are under the oversight of this committee. SELECTED ACHIEVEMENTS The PDA recorded another successful year, with a number of significant accomplishments: • The PDA organized, orchestrated and promoted a wide range of events including: Installation Mixer; two Antique Fairs; 14 Concerts in the Park; one Wine Stroll; PDA Annual Meeting; Forkful; 2 Brew Crawls; Small Business Saturday; Magical Holiday Evening; Holiday Spirit Stroll and two membership mixers. In addition, the PDA co-sponsors the July 4th activities and the Hometown Holiday Celebration. The PDA also holds the operating contract with Pacific Coast Farmers Market Association and oversees the weekly market operations and marketing. • Initiated many marketing initiatives to increase promotion and visibility of the Downtown: o Sponsored over$35,000 in advertising for supplemental downtown events and marketing o Sold over$40,000 in Downtown Pleasanton Gift Cards o Distributed over 30,000 of our downtown brochure series which includes a Dining Guide, Shopping Guide, Arts & Entertainment brochure and Salons & Spas brochure o Distributed 50,000-2018 Events Schedules o Continually updated and promoted our Downtown Matters monthly calendar of activities and events o Worked closely with The Good Guys,The Scottish Games, and other Fairground events to encourage visitors into Downtown during these events o Continued marketing exposure through one-on-one interactions with hotels, wineries, fairgrounds, business parks and numerous companies throughout the Tri-Valley o Grew our overall social media presence to over 50,000 during the calendar year. We are in the top-tier of all downtown associations for social media impact and engagement • Held an all-day Board Planning Retreat to review our PDA Strategic Plan and make necessary changes to ensure the focus of the organization is in lock-step with the needs of our Downtown. • Continued to work with the Firehouse Arts Center on cross-promotion opportunities. The PDA is very focused on the success of the Firehouse and wants to help promote and support the theater in every way possible. We see it as a cornerstone of downtown and were happy to be a part of the planning for the annual Ignite event. 2