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• Creating comfortable and attractive pedestrian environments (e.g., visual interest at the street level, comfortable open space areas, and attractive pedestrian connections from parking areas to buildings). • Promoting development patterns that allow for future intensification. Site Design and Spatial Characteristics • When appropriate, site and building planning may be undertaken in a manner that allows phased development of the site over time. • When multiple structures are planned as part of a single ownership or project, they should be designed in a unified architectural and spatial manner for the site. • The siting and orientation of each building shall be considered as it relates to its specific parcel (buildings are encouraged, but are not necessarily required as determined by the Director of Community Development, to be sited toward the street frontages of project area parcels to the greatest extent possible), its effect on adjacent parcels, and, as it occurs, the massing of adjacent buildings. • To the greatest extent possible and based on the type of use, appropriate building scale shall be used to maintain a comfortable pedestrian environment. • Building entries should be located so that they are easily identifiable. • Each project should provide a well-defined entry sequence for pedestrian and vehicular uses from the street to the building. • Pedestrian pathways shall be in conformance with current Americans with Disabilities Act (ADA) standards. • The placement of shopping cart corrals should consider the pedestrian path of travel from the parking field to the corral, and from the corral to the front of the subject stores. • Open space within each building site is encouraged. Uses within setbacks are limited to berms (front setback areas along Johnson Drive shall may include a 35- foot wide bermed landscape area for the full site frontage) or other acceptable landscape feature that provides adequate buffering from Johnson Drive, driveway crossings (shared driveways shall be encouraged between project area parcels), landscaping, public and private utilities, drainage and slopes, sidewalks, irrigation, and permitted signs.