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result of Economic Development Zone improvements within the public right of <br /> way. Said pre-existing development shall be considered consistent with the site <br /> development standards and design guidelines of the Economic Development <br /> Zone until such time said development is proposed for replacement, at which <br /> time, the site development standards and design guidelines of the Economic <br /> Development Zone shall apply. At the discretion of the Director of Community <br /> Development, replacement development shall be permitted to follow site <br /> development standards of pre-existing development on the same parcel within <br /> the Economic Development Zone. These determinations shall be made on a <br /> case-by-case basis. A Design Review application shall be required for all new, <br /> replacement, and expansions of existing development. <br /> 4. No signage is part of this approval. A master sign program shall be developed for <br /> each individual development site/project within the project area. All signage shall <br /> be complementary to the site layout and building architecture. All master sign <br /> programs or individual signage plans, including freeway pylon signs, require City <br /> approval as part of a Sign Design Review application process on a project by <br /> project basis. Corporate branding and colors specific to the tenant are permitted. <br /> END <br />